SEO Manager

Advance Auto Business Support - Raleigh, NC

Full-time - Manager

Hybrid - Raleigh, NC

10,001+ employees

About the position

The Manager, SEO will lead the technical SEO strategy for an omni-channel retail platform, ensuring that digital properties are optimized to drive organic traffic and conversions. This role involves managing a team of SEO specialists, collaborating with cross-functional teams, and overseeing all technical aspects of SEO, including site infrastructure and mobile optimization, while aligning efforts with overall marketing objectives.

Responsibilities

• Lead the creation and implementation of a comprehensive technical SEO strategy tailored to the unique needs of an omnichannel retail business.
• Manage and mentor a team of SEO specialists and analysts, ensuring alignment with company goals and continuous skill improvement.
• Work closely with product, technology, marketing, and UX teams to integrate SEO efforts into the broader omnichannel strategy.
• Optimize site architecture to ensure it is easily crawlable and indexable, managing sitemaps, robots.txt files, and internal linking structures.
• Ensure desktop and mobile experiences are optimized for Core Web Vitals and mobile-first indexing, collaborating with development teams to improve site speed and user experience.
• Oversee the implementation of structured data across all digital touchpoints to enhance search visibility and enable rich results.
• Lead initiatives to optimize local search performance, ensuring consistency of store locations and critical business information across directories.
• Develop and oversee on-page SEO best practices, optimizing category pages, product descriptions, title tags, and meta descriptions.
• Define and monitor key SEO performance metrics using tools like Google Analytics and SEMrush, creating regular reports for senior leadership.
• Stay informed about search engine algorithm updates and eCommerce SEO trends, adjusting strategies as needed.
• Lead technical SEO audits, identifying and resolving issues such as crawl errors and broken links.

Requirements

• Deep knowledge of SEO tools such as Screaming Frog, SEMrush, Google Search Console, and Google Analytics.
• Proficiency in HTML, CSS, and JavaScript as it relates to SEO.
• Strong experience with structured data and implementing local SEO for multi-location retail businesses.
• Expertise in mobile SEO, page speed optimization, and Core Web Vitals for both web and mobile platforms.
• Proven ability to drive SEO performance and contribute to omnichannel growth strategies.

Nice-to-haves

• Experience with headless CMS, JavaScript frameworks (e.g., React, Angular, Vue) in relation to SEO.
• Experience working with eCommerce platforms (e.g., HCL, Shopify, Magento, Salesforce Commerce Cloud).
• Familiarity with server-side SEO (e.g., NGINX, Apache) and CDNs as they pertain to large-scale retail sites.

Benefits

• Comprehensive health & wellness benefits.