SEO Manager

$65,000 - $75,000/Yr

Certus Pest - Tampa, FL

Full-time - Mid Level

Tampa, FL

Administrative and Support Services

About the position

The SEO Manager at Certus Pest Inc. will be responsible for driving and optimizing the online presence of various pest control brands. This role focuses on developing and executing comprehensive SEO strategies, including technical SEO, content optimization, link building, local SEO, and conversion rate optimization (CRO) to enhance traffic and conversions across the company's portfolio.

Responsibilities

• Lead the SEO strategy for multiple pest control brands, implementing on-page and off-page SEO tactics to increase visibility and rankings.
• Perform technical SEO audits and implement best practices across multiple sites, addressing site speed, mobile responsiveness, indexing issues, schema markup, and structured data.
• Optimize new and existing content to ensure it is SEO-friendly and keyword-rich, enhancing audience engagement and search engine performance.
• Manage local search presence by optimizing Google Business Profiles and implementing local SEO tactics for each brand's target areas.
• Develop and execute link building strategies, both organic and paid, to increase domain authority across the portfolio.
• Collaborate with other teams and departments to align SEO initiatives with overall growth goals.
• Analyze user behavior to optimize website elements and improve conversion rates across all brands.
• Manage multiple SEO projects, track progress, report results, and adjust strategies for optimal outcomes.

Requirements

• 2+ years of SEO management experience, preferably with multi-brand or multi-site experience; pest control or home services experience is a plus.
• In-depth knowledge of SEO best practices, including on-page SEO, off-page SEO, local SEO, and technical SEO.
• Proficiency in tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, WordPress, CallRail, and Invoca.
• Ability to work with content writers to optimize articles, blog posts, and landing pages for search intent and performance.
• Hands-on experience with schema markup, structured data, and WordPress.
• Ability to build both organic and paid links to enhance site authority and visibility.
• Knowledge of conversion rate optimization principles and practices.
• Strong project management skills to manage SEO projects and report on performance metrics.

Nice-to-haves

• Experience in the pest control or home services industry.
• Familiarity with advanced SEO tools and techniques.

Benefits

• Competitive salary range of $65,000 - $75,000 per year.
• Opportunities for professional development and growth within the company.