SEO Manager

Illumio - Sunnyvale, CA

Full-time - Mid Level

Sunnyvale, CA

Publishing Industries

About the position

The SEO Manager at Illumio will serve as the in-house SEO expert, responsible for enhancing the company's online presence through effective SEO strategies. This role involves auditing websites, prioritizing SEO initiatives, and executing a comprehensive SEO roadmap. The SEO Manager will collaborate with various teams to drive traffic-generating initiatives and translate SEO data into actionable insights, ultimately contributing to the company's mission of preventing cyberattacks and mitigating ransomware impacts.

Responsibilities

• Serve as the in-house SEO expert.
• Audit sites and performance to identify areas needing SEO improvements.
• Prioritize SEO initiatives and execute on an SEO roadmap.
• Write product stories and provide guidance throughout implementation.
• Build on the current SEO strategy and own the execution.
• Develop and monitor site analytics reports, perform tests, and track effect on KPIs.
• Work closely with product management, developers, marketing, and content partners to drive traffic generating initiatives.
• Manage and partner with SEO agency.
• Align SEO work between content, digital, web, and campaigns teams.
• Translate SEO data into actionable insights for content, ads, and webpages.
• Share SEO thought leadership, algorithm updates, and ongoing best practices.

Requirements

• Bachelor's degree from an accredited, not-for-profit University or College.
• 4+ years of experience in Search Engine Optimization roles.
• Metrics-driven with the ability to create reports tracking and analyzing SEO performance.
• Experience in SEO/Analytics tools such as Google Analytics, Google Search Console, Google Tag Manager, SEMRush, AHREFs, Screaming Frog, etc.
• Proficient in keyword research and discovering new opportunities to drive traffic.
• Understanding of how site architecture affects SEO.
• Knowledge of Core Web Vitals and their effect on SEO, along with improvement strategies.
• Experience creating detailed user stories and product specifications for development.
• Strong verbal and written communication skills.
• Self-motivated and action-oriented.
• Experience with A/B Testing tools & software.
• Deep knowledge of CMS Systems: Webflow, Wordpress, Drupal, etc.

Benefits

• Medical, Dental, Vision Coverage
• Health and Dependent Savings Accounts
• Life and Disability Programs
• Paid Parental Leave
• Voluntary Benefit Programs
• Company Sponsored Wellness Program
• Wellness Reimbursement Program
• Retirement Savings
• Equity Opportunities
• Paid time off
• Paid Holidays
• Employee Incentive Program