SEO Manager

$124,866 - $168,935/Yr

Postman (Api Tools) - San Francisco, CA

posted 3 months ago

Full-time - Mid Level
San Francisco, CA
10,001+ employees
Performing Arts, Spectator Sports, and Related Industries

About the position

Postman is seeking an SEO Manager to join its content team, which is dedicated to driving growth through organic search. This role is pivotal in providing SEO guidance to content creators across the organization, ensuring that the right audience receives the right message. The SEO Manager will monitor and identify technical SEO issues and opportunities, perform in-depth keyword research, and optimize SEO elements such as metadata, links, and content. The position involves implementing SEO strategies across multiple Postman digital properties and proactively reviewing and strategizing for SEO growth opportunities. Collaboration with partner teams to implement SEO tactics and strategies is essential, as is defining measurable goals and setting priorities to achieve those goals. The SEO Manager will report on SEO performance and opportunities to partner teams and leadership, illustrating how SEO efforts drive business impact. Staying current with SEO trends, algorithm updates, and technology is crucial, as is developing best practice documentation to educate other functional areas within the organization.

Responsibilities

  • Provide SEO guidance to content creators across the organization.
  • Monitor and identify technical SEO issues and/or opportunities.
  • Perform in-depth research into keywords and search intent.
  • Edit and optimize SEO elements such as metadata, links, and content.
  • Implement SEO strategies and tactics across multiple Postman digital properties.
  • Proactively review and strategize SEO growth opportunities.
  • Work with partner teams to implement SEO tactics and strategies.
  • Define measurable goals and set priorities for reaching those goals.
  • Report SEO performance and opportunities to partner teams and leadership.
  • Illustrate how SEO efforts drive business impact.
  • Stay up-to-date with SEO trends, algorithm updates, and technology.
  • Develop SEO best practice documentation to educate other functional areas.

Requirements

  • 5+ years of SEO experience, including content, technical, on-site, and off-site SEO.
  • Experience building and leading SEO initiatives from scratch.
  • Analytical mindset with the ability to make data-driven decisions.
  • Experience working with marketing, engineering, and product teams to implement SEO strategies.
  • Understanding of how keyword research translates to user intent.
  • Ability to work with technical products and curate content related to technical products.
  • Strategic mindset with the ability to pivot on an approach or situation with creative solutions.
  • Background working with websites for technical products, SaaS, and/or B2B companies.
  • Proactive self-starter; the desire to contribute to and lead the creation of new processes.
  • Experience working with SEO tools such as Google Search Console, SEMRush, Ahrefs, and Screaming Frog.
  • Strong writing and communication skills.
  • Capable of managing multiple deadlines and priorities.
  • Bachelor's degree required.

Nice-to-haves

  • Experience with product-led growth organizations.
  • Experience with developer products.
  • Experience with user-generated content and/or programmatic SEO tactics.

Benefits

  • Full medical coverage
  • Flexible PTO
  • Wellness reimbursement
  • Monthly lunch stipend
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