SEO Manager

$109,000 - $119,900/Yr

Justworks - New York, NY

Full-time

New York, NY

Professional, Scientific, and Technical Services

About the position

Justworks is seeking an experienced SEO Manager to lead the SEO & Content Team. This role focuses on optimizing on-page content, technical SEO, and off-page strategies to enhance organic traffic and conversions. The SEO Manager will collaborate with various teams to implement best practices and innovate strategies to achieve SEO goals for Justworks.com.

Responsibilities

• Develop and execute a comprehensive SEO strategy leveraging on-page and off-page best practices.
• Grow the number of keywords ranking in the top 10 positions of SERPs.
• Conduct thorough keyword research and analysis to identify high-value keywords.
• Identify opportunities to grow Video SEO (VSEO) and optimize video assets.
• Collaborate with the content team to implement SEO-friendly content targeting high-priority keywords.
• Perform content decay and cannibalization analysis to support content efforts.
• Propose data-driven recommendations for SEO tests and optimizations.
• Ensure the website operates with SEO best practices, including responsive design and fast load times.
• Monitor technical SEO performance and resolve issues impacting search rankings.
• Stay updated with the latest SEO trends and adapt strategies accordingly.
• Implement strategies to grow SEO visibility through AI tools and report performance.
• Analyze and report on website traffic and search engine rankings using various tools.
• Work with cross-functional teams to ensure an integrated strategy.

Requirements

• Minimum of 5 years of experience in SEO with a strong understanding of content optimization and technical SEO.
• Proven track record of improving search engine rankings and driving organic traffic.
• Excellent knowledge of Google Analytics, Google Search Console, SEMrush, and SEOTesting.
• Experience in managing search volume analysis, content decay analysis, and keyword competition analysis.
• Technical background to support quality assurance of new page builds, checking meta tags, schema, and canonicals.
• Strong project management skills and ability to manage multiple projects.
• Excellent communication and interpersonal skills for effective collaboration.

Nice-to-haves

• Experience with Contentful CMS.

Benefits

• Competitive salary range of $109,000.00 - $119,900.00 per year.
• Hybrid work model allowing flexibility in work location.