SEO Manager

$70,000 - $90,000/Yr

85Sixty - Del Mar, CA

Full-time - Mid Level

Del Mar, CA

About the position

As an SEO Manager at 85SIXTY, you will be responsible for driving the growth and performance of clients' SEO programs. This role involves strategic leadership, tactical execution, and mentorship of a team of SEO specialists. You will leverage data-driven insights to guide clients towards their goals while managing multiple projects and ensuring timely delivery of SEO initiatives. Your expertise in technical SEO, link building, and trend analysis will be crucial in adapting strategies to meet client needs and market shifts.

Responsibilities

• Lead and manage the growth of clients' SEO programs through detailed audits and execution of proven SEO tactics.
• Serve as the strategic lead for clients, guiding them with data-driven decision-making and innovative SEO approaches.
• Monitor SEO trends and translate them into actionable insights to refine client strategies.
• Develop robust link-building strategies and manage relationships with outsourced vendors.
• Provide technical SEO guidance, addressing common issues like site speed and URL structure.
• Effectively manage multiple projects, prioritizing tasks based on client needs.
• Develop and maintain project plans for each client, ensuring timely delivery of SEO initiatives.
• Create high-quality deliverables and presentations that communicate SEO strategies and performance to clients.
• Identify key program KPIs and deliver insightful reports on SEO performance and opportunities for improvement.
• Leverage SEO tools to perform in-depth analysis and ensure optimization across all programs.
• Engage regularly with clients, communicating SEO strategies and results effectively.
• Support business development efforts with SEO insights and strategies.
• Communicate regularly with Senior Marketing Directors and key stakeholders, managing expectations and adjusting strategies as necessary.
• Collaborate with other teams to ensure SEO is integrated into broader marketing efforts.
• Foster a collaborative, team-oriented environment, supporting colleagues and maintaining open communication.
• Offer critical thinking and strategic recommendations during cross-functional client meetings.
• Contribute to the agency's knowledge base and educate others on SEO trends.

Requirements

• Minimum of 4+ years within a digital agency environment in an SEO role.
• Experience in driving SEO programs for both early-stage brands and established enterprise clients.
• Proven experience in developing SEO strategies that integrate Content, Technical, and Offsite elements.
• Deep understanding of ecommerce SEO strategies.
• Experience with platforms like Magento, Shopify, and WordPress.
• Ability to explain complex SEO strategies in simple terms, supported by data.
• Familiarity with enterprise SEO tools such as Moz, SEMRush, ScreamingFrog, and ClearScope.
• Experience with Google Analytics for data extraction and performance analysis.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Experience in pitching and developing comprehensive SEO audits.

Benefits

• Competitive salary and benefits package.
• Medical, Dental, Vision insurance.
• Life/AD&D insurance.
• FSA - Health/Dependent Care options.
• Voluntary Life/AD&D insurance.
• Retirement Plan.
• Flexible Time Off (FTO).
• 14 Paid Holidays Annually.
• Opportunities for professional development and growth.
• Collaborative and dynamic work environment.
• Contribution to impactful and innovative projects in the digital space.