SEO Manager

$40,000 - $100,000/Yr

Wowbrands - Columbus, OH

Full-time - Senior

Columbus, OH

Professional, Scientific, and Technical Services

About the position

The SEO Manager at Wowbrands is responsible for comprehensive SEO channel management, including strategy, planning, analysis, and optimization for retainer clients. This role involves developing and overseeing the implementation of SEO strategies, managing a technical SEO team, and ensuring that strategies achieve key performance indicators (KPIs). The ideal candidate will have extensive experience in SEO, particularly in the retail sector, and will work closely with various teams to support business development and brand strategy initiatives.

Responsibilities

• Develop and oversee the implementation of SEO strategies for retainer clients.
• Manage the SEO technical team to ensure timely execution of strategies that achieve KPIs.
• Support business development and brand strategy initiatives with SEO expertise.
• Create organic search strategies and quarterly SEO goals for clients.
• Manage SEO requests from the client account team and prioritize work accordingly.
• Present findings and optimizations to clients in an understandable manner.
• Evaluate the effectiveness of SEO performance continuously.
• Create and maintain SEO processes and documentation.

Requirements

• 5+ years of experience in SEO roles.
• Proficiency in on-page and off-page SEO.
• Experience managing SEO technical resources.
• Ability to collaborate with account managers, designers, web developers, and content writers.
• Experience identifying SEO strategies for various business categories including e-commerce and retail.
• Experience managing SEO strategies for complex, custom-built websites.
• Ability to simplify complex SEO concepts for clients and internal teams.

Nice-to-haves

• Experience in the brick and mortar retail category such as Electronics, Furniture, and Appliances.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance