Holland America Line - Miami, FL
posted about 2 months ago
The Search Engine Optimization (SEO) Manager is responsible for improving Carnival's SEO rankings by identifying opportunities for traffic growth across core areas of carnival.com such as site infrastructure, keyword selection, on-page factors, and areas that allow for scalable content. The incumbent in this role evaluates and manages Carnival Cruise Line's in-house SEO strategy and analyzes data to develop strategic plans that align with business objectives. The SEO Manager leads the day-to-day project management of organic search engine campaigns including keyword research, researched content gap recommendations, strategic optimization of existing content, competitor analysis, site improvements and support for paid media campaigns. The SEO Manager identifies, develops, and implements short and long-term search strategies, best practices, and testing scenarios to improve SEO rankings and site traffic. Supporting actions may include, but are not limited to, pulling keyword research, researching content gap recommendations, recommending content optimizations, prioritizing site improvements and supporting paid media campaigns, and generating competitive analysis. Strategies must include defined KPIs for success and management of ongoing optimizations. The role requires partnering with internal stakeholders and external agencies to lead the transition of Carnival's blog into an SEO fueled tactic. The SEO Manager provides recommendations on new content mirroring marketplace and categorical trends, refreshes existing content to allow for SEO traffic and maximizes onsite and offsite SEO opportunities that ultimately drive conversions for Carnival. Additionally, the SEO Manager creates, maintains, and presents SEO performance reports, provides updates related to the state of the SEO industry that may impact Carnival's efforts, conducts in-depth analyses of search engine data from first-party and third-party data sources, manages vendor relationships, SEO contracts, and stays apprised of new technology and developments in the SEO space. The position also involves managing the SEO-related budget to drive efficiencies and provide continuous improvement within the organization.