SEO Manager

Illumio - Sunnyvale, CA

Full-time - Mid Level

Sunnyvale, CA

Publishing Industries

About the position

The SEO Specialist at Illumio will serve as the in-house expert for Search Engine Optimization, focusing on enhancing the company's online presence and driving traffic to its digital assets. This role involves auditing websites, executing SEO initiatives, and collaborating with various teams to implement effective strategies that align with the company's marketing goals. The position is pivotal in translating SEO data into actionable insights and ensuring that the company's digital content is optimized for search engines.

Responsibilities

• Serve as the in-house SEO expert.
• Audit sites and performance to identify areas needing SEO improvements.
• Prioritize SEO initiatives and execute on an SEO roadmap.
• Write product stories and provide guidance throughout implementation.
• Develop and monitor site analytics reports, perform tests, and track effect on KPIs.
• Work closely with product management, developers, marketing, and content partners to drive traffic generating initiatives.
• Manage and partner with SEO agency to align SEO work across teams.
• Translate SEO data into actionable insights for content, ads, and webpages.
• Share SEO thought leadership, algorithm updates, and ongoing best practices.

Requirements

• Bachelor's degree from an accredited, not-for-profit University or College.
• 4+ years of experience in Search Engine Optimization roles.
• Metrics-driven with the ability to create reports tracking and analyzing SEO performance.
• Experience in SEO/Analytics tools such as Google Analytics, Google Search Console, Google Tag Manager, SEMRush, AHREFs, Screaming Frog, etc.
• Strong skills in keyword research and discovering new opportunities to drive traffic.
• Understanding of how site architecture affects SEO.
• Knowledge of Core Web Vitals and their effect on SEO.
• Experience creating detailed user stories and product specifications for development.
• Strong verbal and written communication skills.
• Self-motivated and action-oriented.
• Experience with A/B Testing tools & software.
• Deep knowledge of CMS Systems: Webflow, Wordpress, Drupal, etc.

Benefits

• Medical, Dental, Vision Coverage
• Health and Dependent Savings Accounts
• Life and Disability Programs
• Paid Parental Leave
• Voluntary Benefit Programs
• Company Sponsored Wellness Program
• Wellness Reimbursement Program
• Retirement Savings
• Equity Opportunities
• Paid time off and Paid Holidays
• Employee Incentive Program