Robert Half - Princeton, NJ
posted 6 days ago
Full-time - Mid Level
Princeton, NJ
Administrative and Support Services
About the position
The SEO Manager will be responsible for enhancing the online presence of Robert Half through effective SEO and paid advertising strategies. This role focuses on improving search engine rankings and increasing website traffic, utilizing various tools and techniques to achieve these goals.
Responsibilities
- Implementing and managing SEO strategies to improve organic search rankings.
- Utilizing Moz SEO tools to track, report, and analyze website analytics.
- Conducting A/B testing to optimize website performance and user experience.
- Executing paid search campaigns to increase website visibility and traffic.
- Overseeing off-page and off-site SEO strategies to improve our online presence.
- Managing paid advertising initiatives to drive traffic and increase conversions.
- Analyzing paid media performance to identify areas for improvement.
- Employing cloud technologies to manage and analyze SEO data.
- Leveraging Linux technologies and Mac computers to perform SEO tasks.
- Utilizing IBM technologies to enhance our SEO efforts.
Requirements
- Proficiency in AB Testing is required
- Must be well-versed in Moz SEO tools and techniques
- Demonstrable experience in Off-Page SEO strategies is essential
- Expertise in Off-site SEO is a must
- Ability to optimize Paid Search campaigns effectively is required
- Strong knowledge of Paid Advertising strategies and platforms
- Experience in managing and optimizing Paid Media campaigns
- Proficiency in Paid Search techniques and best practices
- Experience in designing and executing Paid Search Campaigns
- Must have strong analytical skills for Paid Media analytics.
Benefits
- Medical insurance
- Vision insurance
- Dental insurance
- Life insurance
- Disability insurance
- 401(k) plan
