SEO Manager

Southern Orthodontic Partners - Nashville, TN

Full-time - Mid Level

Nashville, TN

Ambulatory Health Care Services

About the position

The SEO Manager at Southern Orthodontic Partners is a key marketing team member responsible for executing onsite, offsite, and technical SEO strategies for a portfolio of orthodontic practices. This role involves managing SEO campaigns from auditing and onboarding to content execution, with a focus on improving organic search results. The SEO Manager will work closely with the Sr. Director of Growth Marketing and the digital growth team to implement best practices and strategic recommendations, ensuring the online presence of partner practices is optimized for search engine traffic.

Responsibilities

• Conduct website performance audits for both technical and content improvements; prepare and communicate audits to stakeholders in detailed reports.
• Perform initial and ongoing keyword research and tracking for all sites.
• Ensure websites are optimized for appropriate keywords to continually gain search engine traffic.
• Plan and execute monthly SEO roadmaps detailing technical optimizations, content improvements, and offsite link building efforts.
• Troubleshoot web issues and issues related to SEO performance on sites.
• Continually strategize ways to improve and track site performance, sharing findings with the broader team.
• Ideate and execute controlled testing & innovation within organic search performance, ensuring structure exists around data measurement and presentation.
• Compile and present monthly SEO performance reports for every site.
• Consult with independent website developers to improve site function when necessary.
• Participate in monthly marketing team meetings and stay abreast of industry standards, news, and best practices in the SEO space.
• Manage all partners' online listings through 3rd party platforms.
• Work closely with website vendors for updates, projects, optimizations, etc.

Requirements

• At least 5 years proven work experience delivering SEO campaigns that drive improved organic performance.
• Ability to direct a team of skilled content & SEO partners (through 3rd party tools such as Upwork & WriterAccess).
• Ability to effectively communicate complex SEO topics.
• Self-starter with the ability to work autonomously when needed.
• Experience with on-site technical SEO, local listings/reputation sites, SEO tools, content strategy development, and link building techniques.
• Robust experience with WordPress websites to make changes, SEO optimizations, and conduct troubleshooting.
• Comfortable meeting with stakeholders & presenting a cohesive strategy.
• Strong attention to detail.
• Possess an analytical mindset, with experience tying SEO initiatives directly to results.
• Good understanding of website architecture and aesthetics.
• Knowledge of HTML5.
• Strong ability to switch between client projects quickly.
• Experience with Google Data Studio reporting a plus.