SEO Manager

EF Go Ahead Tours - Cambridge, MA

Full-time - Senior

Remote - Cambridge, MA

About the position

As the SEO Manager at EF Go Ahead Tours, you will be a key member of the Boston-based acquisition marketing team, responsible for developing and executing the SEO strategy for the company's web properties. This role involves collaborating with various teams to implement optimization tactics that align with acquisition goals, conducting keyword research, and enhancing the visibility of content across search engines and platforms.

Responsibilities

• Conduct keyword and competitor research to support our SEO strategy.
• Carefully craft and implement optimizations for search engines including meta tag and copy modifications.
• Monitor and report on organic search rankings and traffic and identify new areas of opportunity to expand our reach.
• Collaborate with copywriters to develop fresh content for the Content Hub that supports our organic search keyword visibility.
• Implement internal linking strategy to aid in passing page rank and authority to our highest priority pages.
• Identify new landing page opportunities and collaborate with E-commerce team to bring those opportunities to life.
• Own the backlink building strategy through collaborations with external partners as well as through hands-on manual outreach and relationship building.
• Aid in test and learn approach to video usage across the site ensuring SEO best practices and schema markup are leveraged.
• Own the optimization of our YouTube channel and videos to maximize their visibility on the platform.
• Monitor site health KPIs via Google Search Console, Screaming Frog and other tools as needed.
• Conduct regular site crawls, monitoring page status codes and implementing redirects as necessary.
• Provide in-depth monthly report outs to internal stakeholders and provide ad-hoc reports and analysis as requested.
• Collaborate with Engineering team to monitor and improve core web vitals, HREFlang tags, sitemaps, and other technical SEO elements.
• Demonstrate thought leadership by monitoring industry trends and applying best practices across our site.
• Collaborate with paid media team, sharing keyword insights and opportunities and assisting with native advertising strategy.
• Monitor AI technology advancements and aid in adoption/usage of new tools as applicable.

Requirements

• 5+ years of direct SEO experience.
• Advanced proficiency in crawling and monitoring tools (SEMRush, ScreamingFrog, AHrefs, Moz, or equivalent).
• Strong ability to analyze data and organic performance (Google Analytics, Google Search Console, Google Trends, PageSpeed Insights, etc.).
• Knowledge of the technical aspects of SEO, including HTML, CSS, JavaScript, URL structures, keyword analysis, content optimization, search engine spiders, indices and algorithms.
• Strong communication, interpersonal, influential, presentation and leadership skills.
• Rich experience working collaboratively with cross-functional (technical and non-technical) teams.

Nice-to-haves

• Passion for SEO.
• Demonstrated, successful track record in content development that balances user-engaging substance and search optimized elements.

Benefits

• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Tuition reimbursement
• Employee assistance program
• Vision insurance
• 401(k) matching
• Gym membership
• Pet insurance