SEO Manager

Chewy - Boston, MA

Full-time - Mid Level

Boston, MA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Our Opportunity: Chewy is seeking a Group Product SEO Manager to join our high-performing SEO team in our Bellevue, WA or Boston, MA office. You will be responsible for planning, implementing and managing the Organic Search strategy for one of Chewy's largest and fastest growing categories in our e-Commerce business. You'll execute the strategy collaborating with dedicated Product Management, Content, Data Science and Software Engineering resources while partnering closely with Category Management leaders and Site Merchandisers. This role demands a seasoned professional with extensive Search Engine Optimization expertise, requiring a minimum of five years of hands-on SEO experience. The ideal candidate possesses a comprehensive understanding of content and ecommerce SEO, including in-depth knowledge of Google's web crawling processes and the ability to identify opportunities for enhancing site visibility in search engines. Responsibilities include evaluating and managing the company's SEO strategy in relation to competitors, as well as analyzing data to develop strategic plans that align with business objectives. Beyond technical proficiency, the role calls for an individual who is passionate about search technology and digital marketing, with a strong grasp of digital storytelling. This person should be adept at leveraging search capabilities to uncover content opportunities specifically tailored for an ecommerce website, effectively bridging the gap between Technical SEO knowledge and creative content strategy.

Responsibilities

• Identify the total Organic Search traffic and revenue opportunity for one of Chewy's core business units.
• Create a strategy and set goals to capture that opportunity in partnership with teams across Category Management, Site Experience, Product Management, Data Science, and Engineering.
• Communicate your strategy, goals, and progress to goals in a written format to senior leaders and internal stakeholders.
• Conduct in-depth analyses of search engine data from first-party and third-party data sources (e.g., SEO traffic data, rankings data, Search Console data, etc.) and partner with software engineers to build new internal tools to procure data when it's not available from an existing source.
• Conduct experiments to test hypotheses you develop through data analysis; analyze and share experiment results.
• Provide guidance to Category Managers, Site Merchandisers, vendor partners, and Product Managers to build SEO requirements into their workflows and processes.
• Exhibit a strong sense of ownership, bias for action, and superior communication skills; be willing to roll up your sleeves to get the job done.
• Comprehensive understanding of best SEO practices.

Requirements

• Bachelor's degree in business, Computer Science, Finance, Marketing, or related field, or equivalent experience.
• 5+ years of experience in SEO preferred with other experience in Product Management, Finance, Category Management, Consulting, or Business Intelligence.