SEO Marketing Manager

$75,000 - $85,000/Yr

Fast Water Heater Company - Woodinville, WA

posted 3 months ago

Full-time - Mid Level
Woodinville, WA
Specialty Trade Contractors

About the position

Drive traffic, boost rankings, and turn clicks into conversions as an SEO / Email Marketing Manager! Imagine yourself as the mastermind behind our online presence, pushing our brand to the top of search results and staying ahead of the competition. Fast Water Heater Company is the largest and fastest-growing provider of Water Heater services down the West Coast and multi-brand company around the Puget Sound that includes HVAC, Electrical and Plumbing. To support that growth, we are planning a major expansion of our marketing and advertising activities and we are seeking an SEO / Email Marketing Manager. Our award-winning company has been in business for over 30 years, with sales and operations in Seattle, Portland, Los Angeles, and the San Francisco Bay area. Our business is fast-paced with an emphasis on quality, service, professionalism, and a focus on outstanding customer service. We are a member of Montlake Capital's portfolio of companies and are well positioned for rapid expansion and future growth. The ideal candidate is an experienced SEO professional with a strong consumer background who will drive search engine ranking, content strategy, and increase site performance across multiple sites. Experience with marketing automation (email especially) is a huge plus. The SEO / Email Marketing Manager will work closely with the company's leadership team to develop and implement effective site and content strategies across multiple home services verticals. A strong sense of ownership plus solid writing/content, analytic and organizational skills are critical. A successful candidate must also be dedicated to our core values of Professionalism, Uncompromising Integrity, Caring, Innovation and Enjoyment. In this role, you will have ownership of the company website SEO and content, manage the company SEM, analyze and measure campaign ROI results, and deliver presentations on campaign plans and results to the leadership team. You will create and manage marketing communications to drive awareness and sales, including advertising, digital marketing and e-commerce, email marketing, social media marketing, direct mail advertising, and print and radio ads. You will develop an in-depth understanding of campaign performance success metrics, and prioritize accordingly. Proactively build collaboration and partnership with sales departments to deploy effective campaigns and results reporting.

Responsibilities

  • Ownership of company website SEO and content
  • Management of company SEM
  • Analyze and measure campaign ROI results and deliver presentations on campaign plans and results to the leadership team
  • Direct change as needed to improve success
  • Create and manage marketing communications to drive awareness and sales, including advertising, digital marketing and e-commerce, email marketing, social media marketing, direct mail advertising, and print and radio ads
  • Develop an in-depth understanding of campaign performance success metrics, and prioritize accordingly
  • Proactively build collaboration and partnership with sales departments to deploy effective campaigns and results reporting

Requirements

  • 5+ years' experience with SEO management
  • Experience with managing site content to improve search engine rankings and increase site performance
  • Experience working with WordPress, including editing frontend content and creating new pages
  • Experience managing the customer journey and email automation in the CRM
  • Computer skills with MS Office suite and HTML/CSS experience preferred
  • Excellent written and verbal communication skills
  • Ability to recognize and maintain brand standards, voice, and tone
  • Detail-oriented with the ability to work independently in a fast-paced environment
  • BA/BS degree in Marketing or Business Administration, or equivalent related experience

Nice-to-haves

  • Experience with marketing automation (email especially)
  • Ability to work independently as well as in team environments
  • Excellent relationship-building, interpersonal and influence skills with clients and colleagues

Benefits

  • Paid holidays
  • Health insurance
  • Dental insurance
  • Paid time off
  • Vision insurance
  • 401(k) matching
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