SEO Marketing Manager

Aimbridge Hospitality - Plano, TX

Full-time - Mid Level

Plano, TX

1,001-5,000 employees

Accommodation

About the position

The SEO Marketing Manager will be responsible for developing and implementing effective SEO strategies to drive organic traffic and improve search engine rankings for Aimbridge properties. This role involves collaboration with marketing and web development teams to ensure content optimization aligns with the hotel's business goals.

Responsibilities

• Conduct keyword research to identify high-value keywords and phrases.
• Develop and execute SEO strategies to improve organic search rankings.
• Conduct competitor analysis to identify opportunities for improvement.
• Provide recommendations for technical SEO improvements.
• Track and report on key SEO metrics, such as organic traffic, rankings, and conversions.
• Create and optimize content, including landing pages and hotel/room descriptions, for SEO.
• Monitor and analyze performance using SEO tools and analytics platforms.
• Educate marketing team on latest SEO trends, algorithm updates, and best practices.
• Partner with paid media for overlapping keyword content and strategy.

Requirements

• Proven experience as an SEO Content Manager or similar role.
• Strong understanding of SEO principles, tools, and best practices.
• Proficiency in SEO tools such as Google Analytics, SEMrush, Ahrefs, etc.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team environment.
• Strong analytical and problem-solving skills.
• Knowledge of HTML, CSS, and content management systems (CMS) is a plus.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Medical, Dental, and Vision Coverage
• Short-Term and Long-Term Disability Insurance
• Term Life and AD&D Insurance
• Paid Time Off
• Employee Assistance Program
• 401k Retirement Plan
• Daily Pay