SEO Marketing Manager

Comfort Inn - Plano, TX

Full-time - Mid Level

Plano, TX

1,001-5,000 employees

Accommodation

About the position

The SEO Marketing Manager at Aimbridge Corporate is responsible for developing and implementing effective SEO strategies to enhance organic traffic and improve search engine rankings for Aimbridge properties. This role collaborates closely with marketing and web development teams to ensure that content is optimized for search engines and aligns with the hotel's business objectives.

Responsibilities

• Conduct keyword research to identify high-value keywords and phrases.
• Develop and execute SEO strategies to improve organic search rankings.
• Conduct competitor analysis to identify opportunities for improvement.
• Provide recommendations for technical SEO improvements.
• Track and report on key SEO metrics, such as organic traffic, rankings, and conversions.
• Create and optimize website content, including landing pages and hotel/room descriptions, for SEO.
• Monitor and analyze website performance using SEO tools and analytics platforms.
• Educate marketing team on latest SEO trends, algorithm updates, and best practices.
• Partner with paid media for overlapping keyword content and strategy.

Requirements

• Proven experience as an SEO Content Manager or similar role.
• Strong understanding of SEO principles, tools, and best practices.
• Proficiency in SEO tools such as Google Analytics, SEMrush, Ahrefs, etc.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team environment.
• Strong analytical and problem-solving skills.
• Knowledge of HTML, CSS, and content management systems (CMS) is a plus.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Medical, Dental, and Vision Coverage
• Short-Term and Long-Term Disability Income
• Term Life and AD&D Insurance
• Paid Time Off
• Employee Assistance Program
• 401k Retirement Plan