SEO & Marketing Specialist

$90,000 - $115,000/Yr

Advanced Energy Industries - Denver, CO

Full-time - Mid Level

Denver, CO

Computer and Electronic Product Manufacturing

About the position

ABOUT ADVANCED ENERGY Advanced Energy (Nasdaq: AEIS) is a global leader in the design and manufacturing of highly engineered, precision power conversion, measurement and control solutions for mission-critical applications and processes. AE's power solutions enable customer innovation in complex applications for a wide range of industries including semiconductor equipment, industrial, manufacturing, telecommunications, data center computing and healthcare. Advanced Energy has devoted four decades to perfecting power for its global customers and is headquartered in Denver, Colorado. POSITION SUMMARY: Are you passionate about driving organic traffic and increasing conversions? If you have a solid background in SEO, web development, and content creation, we want you to join our team as a SEO specialist. You will be responsible for developing and implementing effective SEO strategies across our digital platforms, directing the creation of engaging graphics and copy, and monitoring and reporting on key performance indicators. This role seeks to improve our website's organic search rankings, drive targeted traffic, and increase overall online visibility. You will also collaborate with other marketing teams to ensure alignment and consistency with online presence. This role is ideal for a data-driven individual with a passion for SEO, content optimization, and staying on top of the latest trends and algorithm changes.

Responsibilities

• Conduct in-depth keyword research to identify opportunities for on-page and off-page optimization.
• Develop, execute, and continuously refine an SEO strategy aligned with the company's goals.
• Perform competitor analysis to identify gaps and opportunities to outperform competitors in search rankings.
• Optimize existing content (e.g., blogs, landing pages, product descriptions) for targeted keywords, readability, and user experience.
• Write and optimize meta titles, descriptions, headers, and image alt text for all pages to ensure best SEO practices.
• Make recommendations to improve website architecture, page load speed, mobile optimization, schema markup, and crawlability.
• Develop and execute a comprehensive link-building strategy, including outreach to high-quality websites, guest posting, and partnerships.
• Collaborate with Content Strategists to develop SEO-friendly content that attracts natural backlinks and enhances search visibility.
• Leverage social media platforms to amplify content and drive traffic, contributing to SEO success.
• Regularly track, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Monitor key performance indicators (KPIs), such as organic traffic, keyword rankings, conversion rates, and user engagement metrics.
• Provide clear and actionable reports on SEO progress, identifying areas for improvement and growth.
• Stay updated on the latest search engine algorithms, tools, and SEO best practices to ensure strategies remain effective and compliant.
• Share knowledge and insights with the broader team, providing guidance on how content and marketing efforts can align with SEO strategies.
• Collaborate closely across all marketing teams to ensure cohesive digital marketing strategies.

Requirements

• 4-7 years of proven SEO experience, preferably in a start-up or fast-paced environment.
• Strong knowledge of SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, Ahrefs, Screaming Frog, etc.
• Strong understanding of on-page and off-page SEO, technical SEO, and content marketing best practices.
• Proficient in data analysis and able to translate insights into actionable strategies.
• Strong understanding of HTML, CSS, JavaScript, and website architecture as it relates to SEO.
• Ability to troubleshoot technical SEO issues and propose solutions effectively.
• Excellent written and verbal communication skills to collaborate with cross-functional teams and explain SEO strategies clearly.
• Meticulous attention to detail in ensuring all content and strategies are optimized for SEO.
• Self-starter: Curious and enthusiastic to learn and constantly educate oneself on the latest developments in both SEO.
• Strong analytical and problem-solving skills.

Nice-to-haves

• SEO certifications (e.g., Google Analytics, SEMrush Academy) are a plus.

Benefits

• Paid parental leave
• Employee stock purchase plan
• Paid holidays
• Disability insurance
• Health insurance
• Flexible spending account
• Tuition reimbursement
• Paid time off
• Parental leave
• Employee assistance program
• 401(k) matching
• Employee discount
• Volunteer time off
• Life insurance
• Paid sick time
• Pet insurance