SEO Marketing Specialist

Comfort Advisors Heating & Cooling - Omaha, NE

Full-time - Mid Level

Omaha, NE

About the position

The SEO Marketing Specialist will be responsible for planning and executing online marketing campaigns, focusing on search engine advertising and pay-per-click (PPC) marketing. This role involves conducting keyword research, analyzing SEO metrics, managing PPC budgets, and collaborating with content creators to enhance online visibility and engagement.

Responsibilities

• Designing and implementing online marketing campaigns, including search engine advertising and pay-per-click (PPC) marketing
• Performing keyword research to identify relevant search terms and incorporating them into webpages and blog posts
• Measuring and improving SEO metrics, such as click-through rates and bounce rates
• Analyzing SEM data to develop reports
• Managing and adjusting PPC campaigns and budgets
• Planning content and collaborating with content creators
• Managing social media engagement
• Using web analytics to monitor SEO KPIs
• Reviewing technical SEO issues and recommending fixes
• Keeping up with SEO trends and best practices

Requirements

• Proven experience in SEO and PPC marketing
• Strong analytical skills and experience with web analytics tools
• Ability to conduct keyword research and implement findings
• Experience managing PPC campaigns and budgets
• Excellent communication and collaboration skills
• Knowledge of technical SEO best practices

Nice-to-haves

• Familiarity with social media marketing
• Experience with content management systems (CMS)
• Understanding of HTML and website development

Benefits

• Competitive salary
• Flexible working hours
• Opportunities for professional development