SEO & Marketing Specialist

$90,000 - $115,000/Yr

Advanced Energy Industries - Denver, CO

Full-time - Mid Level

Denver, CO

Computer and Electronic Product Manufacturing

About the position

The SEO & Marketing Specialist at Advanced Energy is responsible for developing and implementing effective SEO strategies to enhance the company's online visibility and drive organic traffic. This role involves collaborating with various marketing teams, optimizing content, and monitoring key performance indicators to improve search rankings and conversions. The ideal candidate should have a strong background in SEO, web development, and content creation, along with a passion for data-driven marketing and staying updated on industry trends.

Responsibilities

• Conduct in-depth keyword research to identify opportunities for on-page and off-page optimization.
• Develop, execute, and continuously refine an SEO strategy aligned with the company's goals.
• Perform competitor analysis to identify gaps and opportunities to outperform competitors in search rankings.
• Optimize existing content for targeted keywords, readability, and user experience.
• Write and optimize meta titles, descriptions, headers, and image alt text for all pages.
• Make recommendations to improve website architecture, page load speed, mobile optimization, schema markup, and crawlability.
• Develop and execute a comprehensive link-building strategy, including outreach to high-quality websites and guest posting.
• Collaborate with Content Strategists to develop SEO-friendly content that attracts natural backlinks.
• Leverage social media platforms to amplify content and drive traffic.
• Regularly track, analyze, and report on SEO performance using tools like Google Analytics and SEMrush.
• Monitor key performance indicators such as organic traffic, keyword rankings, and conversion rates.
• Provide clear and actionable reports on SEO progress, identifying areas for improvement.
• Stay updated on the latest search engine algorithms and SEO best practices.
• Collaborate closely across all marketing teams to ensure cohesive digital marketing strategies.

Requirements

• 4-7 years of proven SEO experience, preferably in a start-up or fast-paced environment.
• Strong knowledge of SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, Ahrefs, and Screaming Frog.
• Strong understanding of on-page and off-page SEO, technical SEO, and content marketing best practices.
• Proficient in data analysis and able to translate insights into actionable strategies.
• Strong understanding of HTML, CSS, JavaScript, and website architecture as it relates to SEO.
• Excellent written and verbal communication skills to collaborate with cross-functional teams.
• Meticulous attention to detail in ensuring all content and strategies are optimized for SEO.
• Self-starter with a curiosity to learn and stay updated on SEO developments.

Nice-to-haves

• SEO certifications (e.g., Google Analytics, SEMrush Academy) are a plus.

Benefits

• 401(k) matching
• Disability insurance
• Employee assistance program
• Employee discount
• Employee stock purchase plan
• Flexible spending account
• Health insurance
• Generous time off policy starting with 3 weeks of paid vacation, 7 days of paid sick time, and 12 paid holidays
• 8 hours of paid volunteer time off
• 8 weeks of paid parental leave for both Moms and Dads
• Tuition reimbursement
• Expanded mental health coverage and employee assistance programs