SEO Marketing Specialist

Misumi USA - Schaumburg, IL

Full-time - Mid Level

Schaumburg, IL

Wholesale Trade Agents and Brokers

About the position

The SEO Marketing Specialist at Misumi USA will be responsible for executing organic search optimization and content strategy initiatives for the Industrial Digital Manufacturing department. This role requires a comprehensive understanding of SEO practices, including local, national, and e-commerce SEO, and involves both strategic guidance and hands-on execution to enhance the company's search engine rankings and overall marketing effectiveness.

Responsibilities

• Develop optimization strategies to improve search engine results rankings.
• Research SEO keywords for the company's website and marketing materials.
• Set measurable goals to demonstrate improvements in marketing efforts.
• Monitor daily performance metrics to assess SEO strategy effectiveness.
• Collaborate with the marketing department to manage SEO strategy.
• Write high-quality website content, including blog posts and page descriptions.
• Update content and website links for maximum optimization.
• Analyze core metrics performance data and provide strategic recommendations through reports and presentations.
• Conduct competitive market research to provide tailored strategic insights.
• Provide keyword direction for various marketing collateral.
• Ensure consistency and adherence to search best practices across all platforms.
• Stay updated with industry trends and best practices in organic search.
• Collaborate with global teams to ensure timely project completion.

Requirements

• 4-6 years of experience in developing and executing SEO campaigns in a corporate environment.
• Understanding of search engine algorithms and ranking methods.
• Experience with SEO tools such as Moz, SEM Rush, Yoast, Ahrefs, Google Search Console, Google Analytics, etc.
• Knowledge of keyword research, on-page optimization, technical SEO, and link building.
• Ability to conduct competitive analysis within the industry.
• Familiarity with WordPress or other content management systems.
• Bachelor's degree in marketing, engineering, or a related field.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects and meet deadlines.

Nice-to-haves

• Experience with data mining tools.
• Collaborative nature with a positive demeanor.

Benefits

• Opportunities for advancement
• Retirement plan
• Training for success in the role
• Growth and innovation opportunities
• Employee-centric culture
• Outstanding leadership