SEO & PPC Growth Specialist

In2hrandtalent • Edison, NJ

414d • $85,000 - $100,000

About The Position

The SEO & PPC Growth Specialist is responsible for developing and executing paid search strategies to enhance the performance of various D2C brands. This role involves managing Google Ads campaigns, optimizing websites for SEO, and driving organic traffic while collaborating with cross-functional teams. The ideal candidate will leverage their expertise in PPC, SEO, and conversion optimization to achieve growth across multiple brands.

Requirements

• Proven track record of growth with hands-on experience in PPC and SEO on the Shopify Platform.
• Strong understanding of Google Ads, campaign strategy, and data analytics.
• Proficiency in SEO tools (e.g., SEMrush, Ahrefs) and CRO platforms (e.g., Microsoft Clarity, Hotjar).
• Demonstrated experience in driving D2C growth through digital strategies for multiple brands.
• Strong analytical skills with the ability to interpret data and apply insights to decision-making.
• Excellent communication skills for effective collaboration across teams.

Nice To Haves

• Experience with A/B testing tools and Google Analytics.
• Self-motivated and detail-oriented with a commitment to staying updated on industry trends.

Responsibilities

• Fully manage Google Ads campaigns end-to-end for multiple brands, focusing on keyword optimization and maximizing return on ad spend.
• Define and provide keyword strategies to copywriters for SEO-focused content creation.
• Collaborate with R&D teams to identify and implement site improvements that support conversion and enhance user experience.
• Align closely with marketing teams to integrate PPC and SEO strategies for cohesive brand messaging.
• Use heatmaps, A/B testing, and CRO tools to understand user behavior and apply conversion-focused changes.
• Actively monitor keyword rankings, market trends, and competitor activities to boost visibility and digital reach.
• Track, analyze, and report on performance metrics and KPIs by brand.

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Flexible schedule

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed