SEO & PPC Specialist

$60,000 - $80,000/Yr

Nakamoto Forestry North America - Portland, OR

Full-time - Mid Level

Portland, OR

About the position

Nakamoto Forestry is seeking an outgoing and results-driven SEO & PPC Specialist to enhance our digital marketing efforts. This role involves optimizing our online presence through effective SEO strategies and managing PPC campaigns to drive traffic and improve conversion rates. The ideal candidate will have a strong background in digital marketing, data analysis, and collaboration with content teams to create engaging and optimized content.

Responsibilities

• Conduct comprehensive audits of website performance, including visitor metrics, keyword analysis, and site health.
• Identify opportunities for improvement in URL structure, sitemap, internal linking, and overall crawler visibility.
• Develop and implement strategies to improve keyword rankings, enhance user experience (UX/UI), and drive organic traffic.
• Work closely with content and web teams to align on SEO-driven content strategies.
• Manage backlink strategies to improve domain authority and search engine rankings.
• Plan, execute, and manage paid search campaigns across platforms like Google Ads and Bing Ads.
• Perform A/B testing on ads and landing pages to increase conversion rates.
• Monitor ad performance, adjust bids, and optimize targeting to maximize ROI.
• Regularly report on website performance metrics, including organic traffic and PPC results.
• Stay up to date with the latest industry trends and algorithm changes.

Requirements

• 5-10 years of experience in SEO and PPC campaign management.
• Familiarity with Google Ads, Search Console, Google Analytics, WordPress, and keyword tools (e.g., SEMrush, Moz).
• Strong data analysis skills and experience with UX/UI optimization for websites.
• Excellent communication and organizational skills, with keen attention to detail.
• Proven ability to collaborate in a small, dynamic team.
• Self-motivated with the ability to prioritize tasks and work efficiently in a fast-paced environment.

Nice-to-haves

• Experience in Japan or familiarity with Japanese culture.
• Knowledge of design, architecture, or construction.
• Familiarity with Adobe Creative Suite, DaVinci Resolve, and WordPress.
• Basic graphic design skills.

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Paid holidays
• Paid time off
• Retirement plan