SEO Product Analyst, 3-month temporary assignment

$72,800 - $93,600/Yr

Gannett - McLean, VA

Full-time - Entry Level

McLean, VA

Publishing Industries

About the position

Gannett is seeking an experienced SEO Product Analyst for a 3-month temporary assignment. The role involves collaborating with editorial, product, and development teams to implement data-driven SEO strategies. The analyst will analyze large data sets to identify trends and opportunities, enhancing competitive advantages through effective SEO practices. This position is focused on understanding user behaviors in search and utilizing AI technologies to improve audience engagement and topical authority.

Responsibilities

• Work collaboratively with editorial, product, and development teams to ensure data-driven SEO strategies are implemented.
• Deliver actionable insights to editorial and technical teams to optimize SEO performance and drive results, including leveraging AI to maximize search performance and enhance user experience.
• Guide technical SEO, on-page SEO, and content optimization based on industry standards.
• Analyze performance data on Gannett news performance in search from Google Search Console, Google Analytics, and Parsely to ensure that the most impactful actions are taken. Build reports and dashboards tracking SEO metrics.
• Conduct in-depth research to understand searcher intent and identify trends and opportunities for automation using AI technologies.
• Serve as the go-to for SEO traffic, keyword ranking, and site performance metric questions. Troubleshoot traffic drops and recommend fixes.
• Educate and share best practices and the use of AI tools to drive search results.
• Ensure accuracy in data reporting, and validate SEO data.

Requirements

• Bachelor's degree or equivalent experience
• 3-5 years of proven experience in SEO, preferably within a news publishing environment.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Detail-oriented with a commitment to accuracy in data reporting and validation.
• Ability to prioritize tasks and manage multiple projects simultaneously.

Nice-to-haves

• Knowledge of AI tools, risks, and opportunities is preferred.

Benefits

• Hourly pay range of $35-$45/hr for 40 hours per week during the 3-month assignment. Potential for the role to become permanent if successful.