SEO Product Manager (Hybrid)

$115,000 - $140,000/Yr

Care.com - Austin, TX

Full-time - Mid Level

Austin, TX

Administrative and Support Services

About the position

Care.com is seeking a highly motivated Product Manager, SEO to join our team. The ideal candidate will be a data-focused Product Manager who has experience developing and shipping products that help drive user acquisition and also create meaningful value for our web users, focused on logged-out visitor experience. Experience in a Marketplace or Ecommerce is a plus. You are a product leader who wants to drive user acquisition, activation, and revenue growth for our products. Each day you will lead cross-functional initiatives, leveraging data-driven insights and experimentation to optimize user experiences and drive measurable business outcomes. You will work closely with cross-functional teams including engineering, design, marketing, and data analytics to deliver impactful growth initiatives that enhance customer lifetime value. Care.com is seeking an experienced, results-driven Product Manager. This person will support our two-sided marketplace and will help improve our ability to consistently help families who have care needs to discover providers who can fulfill those needs.

Responsibilities

• Develop and own the product roadmap that drives the group's charter of growing Care's organic visibility and performance
• Deeply understand our consumers (users and Google Bot), their problems, where they find value, and consistently strive to improve our tools and technology to drive growth
• Translate SEO opportunities into product initiatives in a structured way, from developing hypotheses to running scrappy experiments to validate your thinking
• Own and build a roadmap based on cross-functional objectives and key results that builds momentum, and inspires passion in the engineering team you'll lead in partnership with the Engineering Manager
• Lead cross-functional initiatives when there are dependencies beyond your team's domain
• Develop a deep understanding of all organic metrics in the marketplace so you're always making data-driven decisions that properly balance short-term revenue and long-term value
• Ruthlessly prioritize the most impactful things so you're always learning what's best for our customers

Requirements

• 3-5 years of product experience, including leadership of an engineering team
• Experience in SEO, data, and solving problems for customers
• Ability to lead teams to build solutions
• Strong analytical skills and experience with SQL
• Ability to make decisions with incomplete data and optimize for learning
• Experience in a Marketplace or Ecommerce environment is a plus

Nice-to-haves

• Experience with data analytics tools
• Familiarity with user acquisition strategies
• Knowledge of marketplace dynamics

Benefits

• Health insurance coverage
• Life and disability insurance
• Generous 401K employer matching program
• Paid holidays
• Paid time off (PTO)
• Annual bonuses and short- and long-term incentives