SEO Program Manager

$143,900 - $216,900/Yr

Apple - Cupertino, CA

Full-time - Mid Level

Cupertino, CA

Computer and Electronic Product Manufacturing

About the position

The SEO Program Manager at Apple is responsible for shaping the organic search strategy for Apple products and services across various digital platforms. This role involves managing SEO initiatives, collaborating with cross-functional teams, and ensuring that SEO requirements are integrated into all digital efforts. The position requires a hands-on approach to drive business growth through effective SEO practices and to maintain Apple's high standards in digital marketing.

Responsibilities

• Shape the organic search strategy for Apple products and services across digital platforms.
• Support a major website re-platforming project to minimize impact on organic search performance.
• Manage the organic search feature backlog and oversee SEO technical projects from ideation to production.
• Conduct thorough keyword research and competitive analysis to identify growth opportunities.
• Collaborate with content, marketing, product, and engineering teams to integrate SEO requirements into digital efforts.
• Monitor, analyze, and report on SEO performance and search trends to optimize campaign performance.
• Develop a shared set of processes to define cross-functional operational standards for future platforms.
• Create and maintain relationships with key partners to advocate for SEO initiatives.

Requirements

• Hands-on experience with SEO best practices and methodologies.
• Ability to conceive, research, plan, and deliver complex projects.
• Strong relationship-building skills with key partners across the organization.
• Experience in managing SEO technical projects and feature backlogs.
• Proficient in conducting keyword research and competitive analysis.

Nice-to-haves

• Experience with website re-platforming projects.
• Familiarity with digital marketing strategies and tools.
• Knowledge of data analysis and reporting tools for SEO performance.

Benefits

• Comprehensive medical and dental coverage
• Retirement benefits
• Discounted products and free services
• Reimbursement for certain educational expenses including tuition
• Discretionary bonuses or commission payments
• Relocation assistance