SEO Program Manager

Taylor Corporation - Columbus, OH

Full-time - Mid Level

Columbus, OH

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The SEO Program Manager at ComplyRight will be responsible for enhancing the company's online presence through effective SEO strategies. This role involves conducting SEO audits, optimizing web content, and collaborating with IT and Marketing teams to implement best practices that improve search engine visibility and site performance. The position requires a strong analytical mindset and the ability to identify opportunities for optimization across various digital platforms.

Responsibilities

• Conducts SEO audits by analyzing outputs from various reporting tools to uncover issues related to web crawling, JavaScript rendering, etc.
• Updates webpages and executes new page builds through the content management system.
• Identifies opportunities to remediate and optimize site architecture, infrastructure, sitemaps, robots.txt file, canonical URL, pagination, page response codes, meta data, internal linking, schema markup, core web vitals, and other factors.
• Partners with IT and/or Marketing teams on implementing change.
• Maintains awareness of SEO best practices and analyzes trends to improve processes and capitalize on optimization opportunities.
• Provides advice on technical SEO matters to Marketing and IT teams to help them understand best practices and implement changes accordingly to impact the business positively.
• Run AB tests and identify where data can be gleaned and organized to help with site conversion.
• Conduct thorough keyword research to identify high-impact keywords and phrases relevant to our organization and web pages.
• Optimize web page content, meta tags, headers, and images to improve search engine visibility.
• Collaborate with the web team to develop and implement SEO-friendly content strategies.
• Conduct competitor analysis to identify opportunities for improved SERP rankings for industry keywords.
• Provide actionable recommendations to improve rankings for high-priority pages.

Requirements

• Bachelor's Degree in related field
• 5+ years of related work experience B2B and E-commerce sites
• Experience working with multiple brands or agency experience
• Mobile website experience
• Ability to spot data trends that can diagnose issues with a website
• Critical thinker who enjoys investigations
• Familiarity with web standards
• Experience in data models and creating best-practice reports based on data mining, analysis, and visualization
• Intermediate Proficiency in Google Analytics, Tag Manager, Search Console, Excel, Screaming Frog, Deep Crawl, and SEMrush
• Intermediate proficiency of HTML, CSS, JavaScript, SQL, XML
• Excellent communication, time management, and prioritization skills

Benefits

• Comprehensive benefit package including several health plans to choose from
• Dental insurance
• Vision insurance
• Wellness programs
• Life and disability coverage
• Flexible spending account