SEO Program Manager

Taylor Corporation - Lansing, MI

Full-time - Mid Level

Lansing, MI

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The SEO Program Manager at Taylor Corporation is responsible for enhancing the company's online presence through effective search engine optimization strategies. This role involves conducting SEO audits, optimizing web content, and collaborating with IT and marketing teams to implement best practices. The position requires a strong analytical mindset to identify trends and opportunities for improvement, ensuring that the company's websites are optimized for search engines and user experience.

Responsibilities

• Conducts SEO audits by analyzing outputs from various reporting tools to uncover issues related to web crawling, JavaScript rendering, etc.
• Updates webpages and executes new page builds through the content management system.
• Identifies opportunities to remediate and optimize site architecture, infrastructure, sitemaps, robots.txt file, canonical URL, pagination, page response codes, meta data, internal linking, schema markup, core web vitals, and other factors.
• Partners with IT and/or Marketing teams on implementing change.
• Maintains awareness of SEO best practices and analyzes trends to improve processes and capitalize on optimization opportunities.
• Provides advice on technical SEO matters to Marketing and IT teams to help them understand best practices and implement changes accordingly to impact the business positively.
• Run AB tests and identify where data can be gleaned and organized to help with site conversion.
• Conduct thorough keyword research to identify high-impact keywords and phrases relevant to our organization and web pages.
• Optimize web page content, meta tags, headers, and images to improve search engine visibility.
• Collaborate with the web team to develop and implement SEO-friendly content strategies.
• Conduct competitor analysis to identify opportunities for improved SERP rankings for industry keywords.
• Provide actionable recommendations to improve rankings for high-priority pages.

Requirements

• Bachelor's Degree in related field
• 5+ years of related work experience B2B and E-commerce sites
• Experience working with multiple brands or agency experience
• Mobile website experience
• Ability to spot data trends that can diagnose issues with a website
• Critical thinker who enjoys investigations
• Familiarity with web standards
• Experience in data models and creating best-practice reports based on data mining, analysis, and visualization
• Intermediate Proficiency in Google Analytics, Tag Manager, Search Console, Excel, Screaming Frog, Deep Crawl, and SEMrush
• Intermediate proficiency of HTML, CSS, JavaScript, SQL, XML
• Excellent communication, time management, and prioritization skills

Benefits

• Comprehensive benefit package including several health plans to choose from
• Dental and vision insurance
• Wellness programs
• Life and disability coverage
• Flexible spending accounts
• Health savings accounts
• 401(k) plan with company match
• Paid time off (PTO)
• 64 hours of annual holiday pay