SEO/SEM Consultant

$62,400 - $79,040/Yr

Idr - Alpharetta, GA

Full-time - Mid Level

Alpharetta, GA

Insurance Carriers and Related Activities

About the position

The SEO/SEM Consultant will work remotely with a top healthcare client, focusing on enhancing online visibility and performance through effective search engine optimization and marketing strategies. This role involves keyword research, data analysis, campaign optimization, and collaboration with content teams to drive engagement and conversions.

Responsibilities

• Perform in-depth keyword research to identify high-traffic terms and optimize website content, meta tags, URLs, and page elements for better search engine rankings and user experience.
• Use Google Analytics to track performance, analyze user behavior, and identify opportunities for optimization.
• Run A/B tests to improve ad creatives and landing pages for higher conversion rates.
• Develop and manage Google Ads campaigns focused on lead generation, sales, and brand awareness.
• Implement conversion tracking to measure campaign success and optimize performance.
• Support YouTube marketing efforts aligned with business goals, optimizing video content for engagement and traffic.
• Collaborate with content teams to ensure SEO-friendly, impactful website content.

Requirements

• A bachelor's degree in Marketing or a relevant discipline.
• Minimum of 3 years in a related field, with hands-on experience in digital marketing.
• Proficient in Adobe Analytics.
• Strong familiarity with Google Analytics and Google Ads for campaign tracking and optimization.
• Proficient in using SEO platforms like Google Search Console, SEMrush, Moz, and Ahrefs.
• SEO and Google Analytics certifications are a plus.

Benefits

• Competitive compensation package
• Full Benefits; Medical, Vision, Dental, and more!
• Opportunity to get in with an industry leading organization
• Close-knit and team-oriented culture