SEO/SEM Manager

Data Axle

Full-time - Mid Level

General Merchandise Retailers

About the position

The SEO/SEM Manager at Data Axle will be responsible for overseeing and optimizing search engine marketing campaigns, ensuring they perform effectively and meet client goals. This role requires a deep understanding of search engine algorithms and the ability to analyze data to drive growth through both paid and organic search channels. The manager will act as the primary contact for clients and agency teams, ensuring alignment and clear direction for campaign execution.

Responsibilities

• Develop and execute comprehensive search marketing strategies for both paid and organic search to achieve company objectives.
• Stay updated with industry trends, algorithm changes, and new opportunities in SEM and SEO.
• Act as campaign executional lead to ensure success for dedicated accounts, fostering collaboration across departments to achieve and outperform client goals.
• Plan, create, and manage PPC campaigns across various platforms such as Google Ads, Microsoft Ads, Google Performance Max, YouTube, Shopping and Display Campaigns.
• Conduct keyword research and selection for PPC campaigns to optimize for high-performing keywords.
• Write compelling ad copy and design effective landing pages.
• Monitor and analyze campaign performance metrics to maximize ROI.
• Implement A/B testing to continually optimize ads and landing pages.
• Effectively manage and prioritize multiple SEM live campaigns, with multiple partners with ownership of both established and emerging accounts.
• Traffic and implement digital campaigns across multiple Search platforms.
• Familiarity with paid search tools including Google's tools as well as third party tools such as SEMRush.
• Manage estimates and budgets with accuracy including having the ability to forecast results.
• Conduct comprehensive keyword research to guide content creation and optimization strategies.
• Optimize website content, meta tags, images, and other on-page elements for search engines.
• Develop and execute link-building strategies to improve site authority.
• Perform regular SEO audits to identify and rectify issues.
• Collaborate with the content team to ensure SEO best practices are implemented in content creation.
• Track, report, forecast and analyze website analytics, PPC initiatives, and campaigns.
• Use data to inform and refine strategies and tactics.
• Provide regular reports to senior management on campaign performance, including KPIs and ROI.
• Create and present campaign wrap up reports showcasing campaign success, key learnings, and future recommendations.
• Work closely with the content, design, and development teams to ensure cohesive execution of search marketing strategies.
• Be accountable for ongoing campaign performance, analysis, and optimizations to drive the strongest possible client results ROI.
• Develop and maintain strong personal relationships with agency counterparts and vendor contacts to receive information about client goals and new product offerings.
• Collaborate with digital team to troubleshoot problems, improve process, and ensure client satisfaction.
• Be an advocate for the client, translating their needs into actionable direction for the Agency.

Requirements

• Bachelor's Degree in Marketing or a related field.
• 3-5 years related experience in an agency environment and in a client-facing role.
• Deep knowledge of cross-channel digital programs including Search (organic and paid) and an understanding of Social, Video and Display.
• Experience with digital platforms required, including Google Ads and Microsoft Ads.

Nice-to-haves

• Knowledge of third-party ad servers is a nice to have (Campaign Manager, etc.)
• Certification in Google Ads and Microsoft Ads is nice to have.
• Knowledge of social media, YouTube, and Programmatic programs are a plus.

Benefits

• Competitive salary
• Health insurance
• 401k plan
• Paid time off
• Professional development opportunities