SEO/SEM/Pay Per Click Mentor

Accelerator Centre - Waterloo, IA

Full-time - Entry Level

Waterloo, IA

11-50 employees

About the position

The SEO/SEM/Pay Per Click Mentor at Accelerator Centre is a contractor or consultant role focused on providing expert guidance to high-potential entrepreneurs in the areas of search engine optimization (SEO), search engine marketing (SEM), and pay-per-click (PPC) advertising. The mentor will help startups develop effective digital marketing strategies to enhance their online visibility, drive traffic, and increase revenue. This position requires a comprehensive understanding of both paid and organic marketing approaches, and the ability to mentor clients in implementing these strategies effectively.

Responsibilities

• Develop a unified SEO and SEM strategy for startups.
• Advise startups on coordinating SEO and SEM keyword strategies to maximize ROI.
• Mentor startups in setting up and optimizing SEM campaigns on platforms like Google Ads.
• Teach best practices for writing effective ad copy and conducting A/B testing for performance optimization.
• Manage PPC campaigns, including structuring ad groups and selecting bidding strategies.
• Analyze PPC-specific metrics and set up conversion tracking for performance evaluation.
• Conduct competitor analysis using tools like SEMrush and Ahrefs to identify opportunities.
• Optimize landing pages for conversions and ensure alignment with SEM objectives.
• Consult with the AC Programs team to meet client needs and update CRM with time tracking and notes.
• Participate in monthly mentor team meetings and other required AC meetings.

Requirements

• Expertise in Google Ads and Microsoft Advertising for PPC campaign management.
• Strong understanding of SEO and SEM strategies and their integration.
• Experience in writing compelling ad copy and optimizing for high click-through rates.
• Proficiency in analytics tools and interpreting PPC metrics like CTR and conversion rates.
• Experience with landing page optimization tools and techniques for conversion rate optimization.
• Familiarity with bid management and automation tools for efficient campaign management.
• Ability to mentor and provide guidance to entrepreneurs and startups.

Nice-to-haves

• Google Ads certification and other digital marketing certifications.
• Experience working with entrepreneurs or small business owners.
• Portfolio or case studies showcasing successful PPC campaigns.
• Flexibility for virtual and in-person mentoring sessions.

Benefits

• Flexible schedule based on client demand.
• Opportunity to work with high-potential startups.
• Engagement in a community-focused entrepreneurial environment.