SEO & SEM Specialist

$74,800 - $124,600/Yr

Nasdaq - Vinings, GA

Full-time - Mid Level

Hybrid - Vinings, GA

Securities, Commodity Contracts, and Other Financial Investments and Related Activities

About the position

The SEO & SEM Specialist at Nasdaq is responsible for enhancing the company's digital brand through strategic insights and recommendations focused on SEO and SEM. This role involves analyzing traffic and keyword trends, optimizing content performance, and leading SEM campaigns. The specialist will collaborate with various teams and agencies to drive data-driven decisions and improve user experience on Nasdaq.com.

Responsibilities

• Champion SEO/SEM throughout the organization by providing meaningful insights on ways to measure content performance and page ranking.
• Leverage and manage internal resources (SEO tools, Google Ads, Bing Ads, Google Tag Manager, and Google Analytics 4) to pull together the search traffic story by exposing challenges, defining optimization methodology, and identifying appropriate sources of data/insights.
• Deliver search engine marketing and competitor insights to accelerate organic growth and increase engagement within nasdaq.com by business area, product category, and customer segment.
• Partner with other subject matter experts to execute actions based on SEO recommendations and assist with analytics tagging implementation to improve key page metrics.
• Research and develop a testing strategy to gain insights and improve the customer experience.
• Ensure organic traffic priorities are reflected in content and tech strategy roadmap and execution.
• Manage our SEO agency by defining priorities and opportunities for CRO testing on Nasdaq.com.
• Partner with our SEM partners to manage PPC campaigns.
• Manage the SEO migration efforts for domains, ensuring seamless transition, optimizing for search visibility, and maintain performance post migration.
• Collaborate with cross-functional teams to develop and execute migration strategies, conduct pre- and post-migration audits, and monitor and report on the impact of migration on search performance.
• Conduct comprehensive technical SEO audits, identifying opportunities for improvement, and provide actionable recommendations to enhance website performance.

Requirements

• Proven success in synthesizing SEO data, tracking and visualizing metrics for organic traffic, performing SERP analysis and testing hypotheses for organic traffic efficiency.
• Proficient knowledge of SEO and SEM tools (Google Search Console, Google Ads, Bing Ads, BrightEdge) and traffic analysis tools (Google Analytics 4 (certified), Google Optimize, Google Tag Manager).
• Excellent communication and presentation skills - proven experience of presenting data to a non-technical audience.
• Ambitious self-starter with demonstrated ability and willingness to roll up sleeves and execute to get the job done.
• Experience in B2B brand marketing support, SaaS marketing preferred.
• Experience working in content management systems with a proficient knowledge of HTML and Search Engine Optimization.
• Excellent quantitative and analytical skills with a passion for constant improvement.
• Experience working with sites that have multiple locales and languages and an understanding of localized copy and content.

Benefits

• 401(k) program with 6% employer match
• Employee Stock Purchase Program with 15% discount
• Student loan repayment program up to $10k
• Company paid life and disability plans
• Generous paid time off
• Comprehensive medical, dental and vision coverage
• Health spending account with employer contribution
• Paid flex days to support mental wellbeing
• Gym membership discounts
• Hybrid home/office schedule (for most positions)
• Paid parental leave
• Fertility benefits
• Paid bereavement leave
• Company gift matching program
• Employee resource groups
• Paid volunteer days
• Education Assistance Program
• Robust job skills training and Professional development opportunities