SEO/SEM Specialist

Ascend Plastic Surgery Partners MSO LLC - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

About the position

The SEO/SEM Specialist at Ascend Plastic Surgery Partners is responsible for developing and executing digital marketing strategies to drive patient acquisition through organic traffic and paid campaigns. This role requires a data-driven individual who can analyze website performance, manage SEO and SEM activities, and collaborate with the marketing team to enhance online visibility and conversion rates.

Responsibilities

• Conduct data analysis of website and campaign performance, user behavior.
• Develop and execute SEO strategies to improve organic search rankings, drive traffic, and increase conversion rates.
• Manage SEM campaigns (Google Ads, Bing Ads, etc.) by optimizing bids, ad copy, landing pages, and keyword targeting to ensure cost-effective ad performance and ROI.
• Optimize local SEO by ensuring the practice is correctly listed and updated in online directories (Google My Business, Yelp, etc.).
• Work with the content team to develop SEO-friendly content across blogs, landing pages, and other assets.
• Regularly report on key performance indicators (KPIs) such as traffic, rankings, lead generation, and conversions, and make recommendations for improvements.
• Manage and optimize social media ad campaigns to complement SEO/SEM efforts.
• Stay updated on industry trends, search algorithm changes, and SEO/SEM best practices.

Requirements

• 3-5 years of experience in SEO and SEM, along with other digital marketing channels.
• Strong analytical skills and the ability to interpret performance data and make recommendations.
• Strong knowledge of keyword research, link building, and SEO best practices.
• Excellent communication skills and the ability to work in a team-oriented environment.
• Experience with patient privacy and healthcare preferred.

Nice-to-haves

• Experience with UTM parameters, code creation, and campaign tracking.
• Familiarity with A/B testing and dashboard creation.
• Proficiency in Google Analytics and Keyword Planner.
• Experience with marketing automation tools.
• Knowledge of UX/UI insights tools, e.g., HotJar, SEMRush.
• Familiarity with project management tools like SmartSheets.

Benefits

• Career growth opportunities in a dynamic environment.
• Impactful work in the plastic surgery and aesthetics industry.