SEO Senior Content Specialist

$66,330 - $145,860/Yr

CVS Health - Woonsocket, RI

Full-time - Mid Level

Woonsocket, RI

Health and Personal Care Retailers

About the position

The SEO Senior Content Specialist at CVS Health is responsible for enhancing online visibility and driving organic traffic through the creation of high-quality, SEO-optimized content. This role involves collaborating with cross-functional teams to align content strategies with marketing objectives, ensuring a consistent brand message across various platforms. The ideal candidate will leverage audience research and SEO best practices to craft compelling content that resonates with target audiences, while also analyzing performance metrics to inform future content initiatives.

Responsibilities

• Lead the creation and implementation of comprehensive content strategies that align with the brands' goals, ensuring all content is optimized for SEO and user engagement.
• Partner closely with the SEO team on the integration of SEO best practices into all content, ensuring keyword optimization, proper use of meta tags and alignment with user intent.
• Participate in high-level strategic planning meetings providing insights on content and SEO to inform broader marketing initiatives.
• Create compelling meta titles and descriptions that adhere to SEO guidelines, engage users, and encourage click-throughs.
• Implement on-page SEO best practices, such as keyword placement, internal linking, and proper use of header tags.
• Regularly review and optimize existing content to improve search engine rankings and enhance user experience.
• Ensure all verbal and visual content, including colors, fonts, and logo usage, aligns with the brand's style guide to maintain a cohesive brand identity across all platforms.
• Writing and structuring copy that moves digital users toward accomplishing goals in an intuitive way, both short and long form copy.
• Use data to help inform and shape content creation, generate insights and make data-driven decisions to optimize content performance.

Requirements

• 5 years of experience in SEO.
• Managing an in-house team. Oversee, guide and mentor a mid-level writer.
• Strong writing, editing and proofreading skills.

Nice-to-haves

• Health care experience.
• Ability to write short and long form copy.
• Advanced understanding of SEO best practices.
• Experience working in creative marketing agencies or marketing organizations.
• Experience with MRM tools (i.e. Workfront).
• Passion for SEO and digital marketing.
• Understanding and knowledge of Google Products such as Analytics, Search Console, Looker Studio, Tag Manager and Google Business Profile.
• Proficiency in using keyword research tools such as Google Keyword planner, SEMRush, seoClarity, or other tools.
• Understanding of organic link building.
• Must be well-organized and able to communicate ideas and develop strategies.
• Strong team player with enthusiasm, positive attitude, and the willingness to do what it takes to get the job done.

Benefits

• Full range of medical, dental, and vision benefits.
• 401(k) retirement savings plan.
• Employee Stock Purchase Plan.
• Fully-paid term life insurance plan.
• Short-term and long-term disability benefits.
• Well-being programs.
• Education assistance and free development courses.
• CVS store discount and discount programs with participating partners.
• Paid Time Off (PTO) or vacation pay, as well as paid holidays.