SEO Senior Content Specialist

$66,330 - $145,860/Yr

CVS Health - Woonsocket, RI

Full-time - Mid Level

Hybrid - Woonsocket, RI

Health and Personal Care Retailers

About the position

The Writer position at CVS Health involves enhancing online visibility and driving organic traffic through the creation of high-quality content across various platforms. This role is part of Heart Haus, the internal agency at CVS Health, and requires collaboration with cross-functional teams to align content with marketing objectives. The ideal candidate will have a strong background in SEO, audience research, and content strategy, with a focus on improving search engine rankings and user engagement.

Responsibilities

• Lead the creation and implementation of comprehensive content strategies that align with the brands' goals, ensuring all content is optimized for SEO and user engagement.
• Partner closely with the SEO team on the integration of SEO best practices into all content, ensuring keyword optimization, proper use of meta tags and alignment with user intent.
• Participate in high-level strategic planning meetings providing insights on content and SEO to inform broader marketing initiatives.
• Create compelling meta titles and descriptions that adhere to SEO guidelines, engage users, and encourage click-throughs.
• Implement on-page SEO best practices, such as keyword placement, internal linking, and proper use of header tags.
• Regularly review and optimize existing content to improve search engine rankings and enhance user experience.
• Ensure all verbal and visual content aligns with the brand's style guide to maintain a cohesive brand identity across all platforms.
• Write and structure copy that moves digital users toward accomplishing goals in an intuitive way, both short and long form copy.
• Use data to help inform and shape content creation, generate insights and make data-driven decisions to optimize content performance.

Requirements

• 5 years of experience in SEO.
• Managing an in-house team. Oversee, guide and mentor a mid-level writer.
• Strong writing, editing and proofreading skills.

Nice-to-haves

• Health care experience.
• Ability to write short and long form copy.
• Advanced understanding of SEO best practices.
• Experience working in creative marketing agencies or marketing organizations.
• Experience with MRM tools (i.e. Workfront).
• Passion for SEO and digital marketing.
• Understanding and knowledge of Google Products such as Analytics, Search Console, Looker Studio, Tag Manager and Google Business Profile.
• Proficiency in using keyword research tools such as Google Keyword planner, SEMRush, seoClarity, or other tools.
• Understanding of organic link building.
• Must be well-organized and able to communicate ideas and develop strategies.
• Strong team player with enthusiasm, positive attitude, and the willingness to do what it takes to get the job done.

Benefits

• Full range of medical, dental, and vision benefits.
• 401(k) retirement savings plan.
• Employee Stock Purchase Plan.
• Fully-paid term life insurance plan.
• Short-term and long-term disability benefits.
• Numerous well-being programs.
• Education assistance and free development courses.
• CVS store discount and discount programs with participating partners.
• Paid Time Off (PTO) and paid holidays.