SEO Specialist and Marketing Manager

$60,000 - $65,000/Yr

Endswell - Hillsborough, NC

Full-time - Entry Level

Hillsborough, NC

About the position

We are seeking a skilled SEO Specialist to join our modern, eco-friendly funeral home. The ideal candidate will have a strong understanding of search engine optimization techniques and a passion for driving organic traffic to our websites. This role involves developing and implementing effective SEO strategies that align with our business goals, enhancing our online presence, and improving search engine rankings.

Responsibilities

• Conduct comprehensive keyword research to identify opportunities for content optimization and linkbuilding.
• Optimize website content, metadata, and HTML tags to improve visibility in search engines.
• Monitor and analyze website performance using various SEO tools and analytics platforms.
• Collaborate with content creators to develop high-quality, engaging content that meets SEO best practices.
• Implement on-page and off-page SEO strategies to enhance website authority and drive traffic.
• Stay updated with the latest trends in SEO, digital marketing, and search engine algorithms.
• Manage and optimize e-commerce platforms for improved product visibility and sales performance.
• Provide regular reports on SEO performance metrics and recommend actionable improvements.

Requirements

• Proven experience in SEO with a strong understanding of linkbuilding strategies and techniques.
• Familiarity with content management systems, particularly WordPress, is preferred.
• Knowledge of digital marketing principles and how they relate to SEO efforts.
• Proficiency in using various SEO tools (e.g., Google Analytics, SEMrush, Moz) for tracking performance.
• Basic understanding of HTML and web development concepts as they pertain to SEO practices.
• Experience optimizing e-commerce websites is a plus.

Nice-to-haves

• Experience with Facebook marketing and Google PPC is a huge plus, but not required.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off