SEO Specialist and social media ad specialist

$41,600 - $49,920/Yr

Sullivan Contracting - Norwich, CT

Part-time,Full-time

Norwich, CT

Construction of Buildings

About the position

We are seeking a creative and analytical Social Media Specialist to join our dynamic marketing team. This role is essential in enhancing our online presence and engaging with our audience across various social media platforms. The ideal candidate will have a strong understanding of digital marketing strategies and the ability to create compelling content that resonates with our target demographic.

Responsibilities

• Develop, implement, and manage social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content (images, video, written) across social media platforms.
• Monitor, analyze, and report on performance metrics using tools such as Google Tag Manager and Google Analytics.
• Conduct research on industry trends, competitor activities, and audience preferences to inform content strategy.
• Collaborate with the marketing team to align social media efforts with overall marketing campaigns.
• Optimize content for search engines (SEO) and ensure best practices in link building.
• Manage WordPress updates related to social media content and e-commerce initiatives.
• Engage with followers by responding to comments and messages in a timely manner.

Requirements

• Proficient in digital marketing techniques including SEO and link building.
• Experience with Google Tag Manager for tracking and analytics purposes.
• Strong knowledge of WordPress for managing website content.
• Familiarity with Adobe Creative Suite for creating visually appealing graphics and videos.
• Ability to conduct thorough research using various tools including Google Search.
• Excellent communication skills with a knack for storytelling through social media.
• Understanding of e-commerce platforms and how they integrate with social media strategies.
• Strong organizational skills with the ability to manage multiple projects simultaneously.

Benefits

• 401(k)
• Health insurance