Topspot Internet Marketing - Houston, TX
posted 4 months ago
The Search Engine Optimization (SEO) Specialist is responsible for the creation and execution of search engine optimization strategies that improve relevant traffic, search engine rankings, and ultimately drive qualified leads (and/or sales) for their Customers. This individual works strategically as part of a Customer Relationship Team, partners cross-departmentally, and works with TopSpot Customers directly in their role. This is a hybrid role in Houston, TX with remote options in Texas (outside of Houston) upon approval. Essential Functions include driving relevant traffic and leads for our Customers by performing keyword research, competitive analysis, and executing content optimization, technical SEO, and link building strategies. The SEO Specialist will create and execute search engine optimization strategies for multiple clients that are customized and in alignment with their business goals, competitive landscape, and industry. Measuring results of these strategies with tools like Google Analytics, Google Search Console, and BrightEdge, and leading monitoring tools is crucial. Monitoring and reporting on SEO performance including traffic, rankings, quality of conversions, and other trends to our clients through email, phone calls, and in-person meetings is a key responsibility. This is a client-facing role where customer experience is a major part of it. The SEO Specialist will collaborate with their immediate team and cross-departmentally on integrated marketing strategies that are aligned with the client's business goals. Maintaining and building on new and existing Customer relationships with a focus on trust, credibility, and results is essential. Communication with Customers should instill confidence through in-person visits, Zoom/video calls, phone calls, and email. The ideal candidate is someone who isn't afraid to pick up the phone!