Unclassified - Gilbert, AZ

posted 3 months ago

Full-time
Gilbert, AZ

About the position

As our SEO Expert and Social Media Manager, you'll be at the forefront of our digital marketing efforts. Your role will be to enhance our online visibility through SEO strategies while also managing and growing our social media channels. You'll be responsible for driving traffic, increasing engagement, and ensuring that our brand message is consistently delivered across all platforms. This position requires a blend of technical SEO skills and creative social media management to effectively promote our brand and engage with our audience. In this role, you will develop and execute comprehensive SEO strategies aimed at improving search engine rankings and driving organic traffic. This includes conducting keyword research and competitive analysis to identify opportunities for growth, optimizing website content, meta tags, and on-page elements for better search engine performance. You will also monitor and analyze website performance using tools like Google Analytics and SEMrush, providing actionable insights to enhance our digital presence. Staying updated on SEO trends and algorithm changes is crucial to ensure our strategies remain effective and competitive. On the social media side, you will create and curate engaging content for our various platforms, including Facebook, Twitter, LinkedIn, and Instagram. You will develop and implement social media campaigns that align with our brand's goals and objectives, monitor social media channels, engage with followers, and respond to inquiries in a timely manner. Analyzing social media performance metrics and adjusting strategies to enhance engagement and reach will be key components of your responsibilities. Additionally, you will need to stay current with social media trends and emerging platforms to keep our content fresh and relevant.

Responsibilities

  • Develop and execute comprehensive SEO strategies to improve search engine rankings and drive organic traffic.
  • Conduct keyword research and competitive analysis to identify opportunities for growth.
  • Optimize website content, meta tags, and on-page elements for better search engine performance.
  • Monitor and analyze website performance using tools like Google Analytics and SEMrush, and provide actionable insights.
  • Stay updated on SEO trends and algorithm changes to ensure our strategies remain effective.
  • Create and curate engaging content for our social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and others.
  • Develop and implement social media campaigns that align with our brand's goals and objectives.
  • Monitor social media channels, engage with followers, and respond to inquiries in a timely manner.
  • Analyze social media performance metrics and adjust strategies to enhance engagement and reach.
  • Stay current with social media trends and emerging platforms to keep our content fresh and relevant.

Requirements

  • Proven experience as an SEO Specialist, Social Media Manager, or similar role.
  • Strong understanding of SEO best practices, keyword research, and on-page and off-page optimization techniques.
  • Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and social media management tools (e.g., Hootsuite, Buffer).
  • Excellent writing, editing, and communication skills with a keen eye for detail.
  • Ability to analyze data and provide actionable insights to improve performance.
  • Experience with content creation, including blog posts, graphics, and video.
  • Creative thinking and problem-solving skills with a passion for staying ahead of digital trends.

Nice-to-haves

  • Keyword research experience (1 year preferred)
  • Ability to commute to Gilbert, AZ (required)
  • Willingness to relocate to Gilbert, AZ before starting work (preferred)
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