SEO Specialist

Shiftcare

Full-time - Mid Level

About the position

The SEO Specialist at ShiftCare will play a crucial role in enhancing the company's online presence and driving organic growth across multiple regions, including Australia, the US, and Canada. This position involves developing and executing SEO strategies, managing content creation, and optimizing the website for search engines to ensure exceptional visibility and performance in the competitive healthcare sector.

Responsibilities

• Brief up to 15 blog posts per month based on competitor analysis and SEO insights across three regions (Australia, US, and Canada).
• Develop and brief topics for eBooks and white papers for the writing team.
• Develop and maintain comparison landing pages targeting industry competitors.
• Own backlink acquisition strategy, managing a budget of approximately $5000 per month.
• Ensure the website is fully optimized for best practice SEO, including on-page and technical SEO.
• Align website content strategically with target keywords, managing and updating the list of target keywords.
• Conduct regular site audits to identify and fix SEO issues such as broken links, duplicate content, and site speed problems.
• Conduct comprehensive keyword research to inform content strategy and facilitate paid search campaign optimizations.
• Monitor keyword rankings and adjust strategies to improve organic visibility.
• Own and manage SEO reporting for all three regions, providing insights and recommendations based on performance data.
• Utilize tools like Google Analytics, Search Console, and SEO platforms to track and report on KPIs.
• Work closely with the Content, Design, and Development teams to implement SEO best practices.
• Coordinate with the paid search team to align organic and paid strategies.
• Implement new SEO strategies and tactics as appropriate.

Requirements

• Minimum of 4 years of experience in SEO, preferably in a SaaS or technology environment.
• Proven track record of improving organic search performance and driving growth.
• Strong understanding of search engine algorithms and ranking methods.
• Proficient in SEO tools such as SEMrush, Ahrefs, Moz, or similar.
• Experience with web analytics tools (e.g., GA4).
• Familiarity with content management systems (e.g., Statamic) and basic HTML/CSS knowledge.
• Excellent analytical skills and data-driven mindset.
• Experience in the disability, aged care, or healthcare sectors.
• Knowledge of the NDIS industry.
• Experience working across international markets.