SEO Specialist

About the position

The position involves editing and optimizing content to enhance a client's search engine ranking. The role requires a strong understanding of SEO trends and practices, as well as the ability to create and publish content that targets specific keywords. The candidate will work closely with clients to manage local SEO strategies and ensure effective implementation of SEO principles across various platforms.

Responsibilities

• Editing and optimizing content to improve a client's content ranking in search engines
• Publishing new content and improving existing content
• Creating keyword-targeted copy to optimize content for specific key phrases
• Using digital tools to identify search trends and key phrases
• Publishing and enhancing landing pages in WordPress
• Creating custom graphics and enhancing images for landing pages and blogs
• Posting and optimizing blogs for targeted phrases
• Managing local listings and demonstrating an advanced understanding of Local SEO
• Creating local strategies with the client using their Google My Business API
• Identifying critical client/account issues and escalating them to appropriate executives
• Using SEO principles to maximize copy's reach
• Interpreting copywriting briefs to understand project requirements
• Collaborating with Account Managers and Project Managers on client campaigns
• Maintaining editorial calendars
• Editing content to improve optimization
• Ensuring that SEO and SMO strategies are effectively implemented
• Marking up sites and content with JSON schema
• Retaining existing business while pursuing profitable growth opportunities
• Optimizing permalink structures to improve URL clarity and SEO performance
• Implementing and managing 301 redirects to preserve rankings and link equity
• Auditing and resolving 404 errors to improve user experience and maintain search engine trust
• Configuring robots.txt and XML sitemaps to enhance crawlability and indexing.

Requirements

• 1-2+ years experience doing SEO work for clients within an agency environment
• 2+ years of experience in local SEO or local SEO listings management for enterprise brand(s)
• Expert knowledge of SEO and Analytics
• Expert knowledge of WordPress & complex themes
• Desire to lead local strategy for large-growth SEO client
• Strong knowledge of Local SEO best practices, Google My Business, GBP API and experience managing and optimizing local listings
• Excellent writing, editing, and proofreading skills
• Knowledge of HTML, CSS, and JSON
• Knowledge of Ahrefs, SEMrush, and Google Search Console
• Experience in the legal vertical SEO
• Certifications (Ahrefs, SEMrush, Google Analytics, Gotch Academy)
• Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus)
• Advanced technical SEO experience is a plus.

Benefits

• Work remotely from home
• 12 days of PTO within 1st year
• 3% Match SIMPLE IRA
• 100% Health Insurance (including fully employer-funded coverage)