SEO Specialist

Unclassified - West Palm Beach, FL

Full-time - Mid Level

West Palm Beach, FL

About the position

If you are a detail-oriented individual with a passion for digital marketing and e-commerce, we would love to hear from you. Join our team as a Web Content Specialist and contribute to our success in delivering engaging online experiences to our customers. In this role, you will be responsible for creating high-quality, engaging, and relevant content for a variety of marketing channels, including websites, social media, email campaigns, blogs, and printed materials. Your content may include articles, blog posts, case studies, video scripts, infographics, and more. You will collaborate with the marketing team to develop and execute a content strategy that aligns with MorseLife's brand voice, values, and marketing goals. Ensuring consistency in messaging and tone across all platforms will be crucial. Conducting audience research to understand our target audience, their needs, pain points, and preferences will help you tailor content for different demographics and personas. Additionally, you will optimize content for search engines (SEO) to improve visibility and drive organic traffic to our online properties, staying current with SEO best practices and trends. Working closely with graphic designers, videographers, and other team members, you will create multimedia content that enhances our messaging. You will also utilize Monday.com to plan content around key events, promotions, and campaigns, ensuring that all content complies with relevant regulations, including healthcare and senior living industry standards. Furthermore, you will work directly with the Senior VP of Sales and Marketing on press releases, PR blogs, major announcements, letters to VIPs, and content rollouts. Proofreading and editing of content for both digital and print marketing materials will also be part of your responsibilities, along with other duties as assigned.

Responsibilities

• Create high-quality, engaging, and relevant content for various marketing channels including websites, social media, email campaigns, blogs, and printed materials.
• Collaborate with the marketing team to develop and execute a content strategy that aligns with the brand voice and marketing goals.
• Conduct audience research to understand target audience needs, pain points, and preferences.
• Optimize content for search engines (SEO) to improve visibility and drive organic traffic.
• Work closely with the Social Media Manager to produce and schedule content for social media platforms.
• Collaborate with graphic designers, videographers, and other team members to create multimedia content.
• Utilize Monday.com to plan content around key events, promotions, and campaigns.
• Ensure all content complies with relevant regulations in the healthcare and senior living industry.
• Assist the Senior VP of Sales and Marketing with press releases, PR blogs, major announcements, and content rollouts.
• Proofread and edit content for both digital and print marketing materials.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Proven experience as a content creator or content specialist, preferably in the healthcare or senior care industry.
• Excellent writing and editing skills with a keen eye for detail.
• Proficiency in digital marketing tools and platforms, including content management systems (e.g., WordPress), social media management tools, and email marketing platforms.
• Strong understanding of SEO principles and best practices, with knowledge and experience implementing them.
• Ability to work independently, meet deadlines, and manage multiple projects simultaneously.
• Creative mindset and a passion for storytelling.
• Familiarity with healthcare and senior living industry trends is a plus.
• Ability to craft posts with creative images using Adobe Suite or Canva.

Benefits

• Health savings account
• Health insurance
• Dental insurance
• Flexible spending account
• Tuition reimbursement
• Paid time off
• Employee assistance program
• Vision insurance
• Life insurance
• Referral program
• Retirement plan