SEO Specialist

Feldco - Des Plaines, IL

Full-time - Entry Level

Des Plaines, IL

Construction of Buildings

About the position

The SEO Specialist at Feldco will be a key member of the digital marketing team, responsible for developing and executing search engine optimization strategies to enhance online visibility and drive organic traffic. This role involves collaboration with content creators, web developers, and marketing professionals to ensure high search engine rankings and effective online presence.

Responsibilities

• Conduct comprehensive keyword research to identify opportunities for organic growth and inform content strategy.
• Optimize website content, including meta tags, headers, and images, to improve search visibility and user experience.
• Perform technical audits to identify issues affecting site performance, such as site speed, mobile responsiveness, and crawlability.
• Develop and execute a link-building strategy to enhance domain authority and improve search rankings.
• Work closely with content creators to ensure SEO best practices are implemented in all content initiatives.
• Monitor and analyze website performance using tools like Google Analytics and Google Search Console.
• Collaborate with Data Analysts to deliver regular reports on traffic, rankings, and other key performance indicators (KPIs).
• Keep abreast of industry trends, algorithm updates, and best practices in SEO to continuously refine and improve strategies.
• Analyze competitors' SEO strategies to identify strengths and weaknesses and inform our approach.

Requirements

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
• 2+ years of experience in SEO or digital marketing.
• Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics, Google Search Console).
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Ability to analyze data, draw insights, and make data-driven decisions.
• Excellent written and verbal communication skills; ability to collaborate with cross-functional teams.
• Strong problem-solving skills and a proactive approach to identifying and addressing challenges.

Nice-to-haves

• Familiarity with HTML, CSS, and website management systems (e.g., WordPress).
• Experience with paid search (PPC) and social media marketing is a plus.
• Strong copywriting skills.
• Certification in SEO or digital marketing (e.g., Google Analytics, HubSpot) is a plus.

Benefits

• Great work environment with fun events and a relaxed atmosphere.
• Opportunities for growth within a rapidly expanding company.
• A culture that values teamwork and sees employees as family.
• Job security with a company that has been in business for 40 years and promotes from within.
• Investment in quality improvements and industry-best operations.