SEO Specialist

$52,000 - $56,160/Yr

Living Waters Plumbing & Mechanical - Anchorage, AK

Full-time

Anchorage, AK

Specialty Trade Contractors

About the position

We are seeking a skilled and motivated SEO Specialist to join our team. The ideal candidate will have a strong understanding of search engine optimization strategies and digital marketing practices. This role is essential in enhancing our online presence, driving organic traffic, and improving our website's visibility across search engines. The SEO Specialist will collaborate with content creators and web developers to implement effective SEO techniques that align with our business goals. This position would also require performing some additional office admin tasks to assist with the overall workload of our office.

Responsibilities

• Conduct keyword research to identify opportunities for content optimization and new topics.
• Develop and implement on-page and off-page SEO strategies to improve search rankings.
• Monitor website performance using various analytics tools, providing insights and recommendations for improvement.
• Collaborate with content management teams to ensure SEO best practices are integrated into all content.
• Optimize website structure, meta tags, images, and internal linking for enhanced search visibility.
• Analyze competitors' SEO strategies and identify areas for improvement within our own approach.
• Manage social media accounts to enhance brand visibility and engagement.
• Stay updated on the latest trends in SEO, digital marketing, and algorithm changes from major search engines like Google.
• Assist in conversion optimization efforts by analyzing user behavior and recommending actionable changes.
• Assist on other general office admin tasks such as sending out invoices.

Requirements

• Proven experience in SEO, digital marketing, or a related field.
• Familiarity with content management systems (CMS) such as WordPress or similar platforms.
• Knowledge of SEM tools (e.g., Google Analytics, SEMrush, Moz) for tracking performance metrics.
• Experience with conversion optimization techniques to enhance user experience and increase conversions.
• Proficiency in CSS is a plus for making minor adjustments to web pages as needed.
• Strong research skills to keep abreast of industry trends and competitor strategies.
• Excellent communication skills to effectively collaborate with cross-functional teams.

Nice-to-haves

• Keyword research: 1 year (Preferred)

Benefits

• 401(k)
• Paid time off