SEO Specialist

$45,000 - $54,500/Yr

Feldco Windows, Siding And Doors - Rosemont, IL

Full-time - Mid Level

Rosemont, IL

Specialty Trade Contractors

About the position

Feldco Windows, Siding and Doors is seeking a talented SEO Specialist to join their digital marketing team. The primary responsibility of this role is to develop and execute effective search engine optimization strategies aimed at improving online visibility and driving organic traffic to the company's website. The SEO Specialist will collaborate closely with content creators, web developers, and other marketing professionals to ensure high search engine rankings for the website.

Responsibilities

• Conduct comprehensive keyword research to identify opportunities for organic growth and inform content strategy.
• Optimize website content, including meta tags, headers, and images, to improve search visibility and user experience.
• Perform technical audits to identify issues affecting site performance, such as site speed, mobile responsiveness, and crawlability.
• Develop and execute a link-building strategy to enhance domain authority and improve search rankings.
• Work closely with content creators to ensure SEO best practices are implemented in all content initiatives.
• Monitor and analyze website performance using tools like Google Analytics and Google Search Console.
• Collaborate with Data Analysts to deliver regular reports on traffic, rankings, and other key performance indicators (KPIs).
• Keep abreast of industry trends, algorithm updates, and best practices in SEO to continuously refine and improve strategies.
• Analyze competitors' SEO strategies to identify strengths and weaknesses and inform our approach.

Requirements

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
• 2+ years of experience in SEO or digital marketing.
• Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics, Google Search Console).
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
• Ability to analyze data, draw insights, and make data-driven decisions.
• Excellent written and verbal communication skills; ability to collaborate with cross-functional teams.
• Strong problem-solving skills and a proactive approach to identifying and addressing challenges.

Nice-to-haves

• Familiarity with HTML, CSS, and website management systems (e.g., WordPress).
• Experience with paid search (PPC) and social media marketing is a plus.
• Strong copywriting skills.
• Certification in SEO or digital marketing (e.g., Google Analytics, HubSpot) is a plus.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• 401(k) matching
• Employee discount
• Professional development assistance
• Life insurance