SEO Specialist

High Quality Distribution - Miami, FL

Full-time

Miami, FL

Professional, Scientific, and Technical Services

About the position

The SEO Specialist will be responsible for driving organic growth through effective search engine optimization strategies. This role involves conducting keyword research, optimizing website content, performing technical audits, and collaborating with content creators to enhance overall site performance and visibility in search engines.

Responsibilities

• Conduct comprehensive keyword research to identify opportunities for organic growth.
• Optimize website content for targeted keywords and phrases to improve search engine rankings.
• Perform technical SEO audits and implement necessary changes to enhance site performance.
• Develop and execute on-page SEO strategies, including meta tags, header tags, and image optimization.
• Monitor and analyze website traffic and performance metrics using tools like Google Analytics, SEMrush, and Ahrefs.
• Stay up-to-date with the latest SEO trends, algorithm changes, and best practices.
• Collaborate with content creators to ensure SEO best practices are integrated into content development.
• Conduct competitive analysis to identify opportunities for improvement and growth.
• Implement and manage link-building strategies to improve domain authority.
• Prepare detailed reports on SEO performance and provide actionable insights to stakeholders.

Requirements

• Proven experience as an SEO Specialist or similar role.
• Strong understanding of search engine algorithms and ranking methods.
• Proficiency in SEO tools such as SEMrush, Ahrefs, Google Analytics, and Google Search Console.
• In-depth knowledge of keyword research and competitive analysis.
• Experience with technical SEO, including site audits, page speed optimization, and schema markup.
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration skills.
• Ability to stay up-to-date with the latest SEO trends and algorithm updates.
• Bachelor's degree in Marketing, Digital Media, or a related field (preferred).

Benefits

• Competitive Compensation
• Paid Time Off
• Career Growth Opportunities