SEO Specialist

$48,000 - $60,000/Yr

Anvil Media - Grand Rapids, MI

Full-time - Entry Level

Grand Rapids, MI

Professional, Scientific, and Technical Services

About the position

As an SEO Specialist at Deksia, you will be responsible for the independent execution of SEO strategies that drive organic traffic and improve search engine rankings for our clients. You will be expected to be proactive in your approach, continuously seeking opportunities for growth in your skillset and efficiency. Your role will involve following up on tasks and ensuring that all SEO initiatives are executed thoroughly and effectively. In this position, you will leverage your 2-4 years of experience in digital marketing or a similar SEO specialist role to implement best practices in search engine optimization. You will utilize a variety of SEO tools, including Google Search Console, Google Analytics, Google My Business, Screaming Frog, and Moz, to analyze and optimize client websites. Your expertise will also extend to other analytical tools such as Google Sheets, Tag Manager, and Datastudio, which will aid in compiling comprehensive SEO audits and identifying on-page SEO solutions and content creation opportunities. You will be tasked with providing direction on creating high-quality, authoritative web content that is optimized for search engines. This includes executing on-page SEO optimization efforts, such as crafting effective page titles, H1 tags, and meta descriptions. Additionally, you will develop and implement link building strategies and outreach campaigns aimed at increasing domain authority. Your ability to identify issues with existing SEO campaigns and present actionable solutions will be crucial in correcting performance trends. You will also collaborate with Account Managers to present SEO deliverables to clients and address any technical questions they may have.

Responsibilities

• Execute SEO strategies independently to drive organic traffic and improve search rankings.
• Continuously seek opportunities for growth in skillset and efficiency in SEO practices.
• Compile SEO audits and prioritize on-page SEO solutions and content creation opportunities.
• Provide direction on creating high-quality, authoritative web content optimized for search engines.
• Execute on-page SEO optimization efforts including page titles, H1 tags, and meta descriptions.
• Create and execute link building strategies and outreach campaigns to increase domain authority.
• Identify issues with existing SEO campaigns and present solutions to correct performance trends.
• Present SEO deliverables to clients alongside Account Managers and answer technical questions.

Requirements

• 2-4 years of experience in digital marketing or an SEO specialist role.
• Advanced understanding of SEO best practices.
• Experienced knowledge of SEO tools such as Google Search Console, Google Analytics, Google My Business, Screaming Frog, and Moz (or equivalent).
• Experienced knowledge of other analytical/SEO related tools like Google Sheets, Tag Manager, and Datastudio.
• Ability to compile SEO audits and prioritize on-page SEO solutions and content creation opportunities.
• Ability to provide direction on creating high-quality and authoritative web content optimized for search engines.
• Ability to execute on-page SEO optimization efforts such as page titles, H1 tags, and meta descriptions.
• Ability to create and execute link building strategies and outreach campaigns that increase domain authority.
• Ability to identify issues with existing SEO campaigns and present solutions to correct performance trends.
• Ability to present SEO deliverables to clients alongside Account Managers and answer technical questions.

Benefits

• Annual salary range of $48,000 - $60,000, dependent on experience.
• Unlimited PTO policy, allowing flexibility in taking time off as long as it is planned and communicated.
• Retirement Savings Program.
• Insurance benefits including medical, dental, life, and more.
• Parental leave options available.
• Technology stipend likely to be provided, depending on the role.
• Quarterly in-person events to work on the business and bond with teammates.