SEO Specialist

$80,000 - $110,000/Yr

Apocalypse Manufacturing - Pompano Beach, FL

Full-time - Entry Level

Pompano Beach, FL

About the position

We are seeking a detail-oriented and analytical SEO Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of search engine optimization techniques and best practices, with the ability to drive organic traffic and improve search engine rankings. This role requires a blend of technical skills and creativity to enhance our online presence and contribute to our overall digital marketing strategy.

Responsibilities

• Conduct keyword research to identify opportunities for content optimization and new content creation.
• Optimize website content, including metadata, headings, and images, to improve visibility in search engines.
• Implement conversion optimization strategies to enhance user experience and increase lead generation.
• Monitor and analyze website performance using tools such as Google Search Console and other SEO analytics platforms.
• Collaborate with content creators to ensure SEO best practices are integrated into all aspects of content development.
• Stay updated on the latest trends in SEO, SEM, and search engine algorithms to adapt strategies accordingly.
• Utilize HTML, CSS, and JavaScript knowledge to troubleshoot technical SEO issues on the website.
• Manage content management systems (CMS) effectively for seamless updates and maintenance of web pages.

Requirements

• Proven experience in SEO with a strong portfolio demonstrating successful projects.
• Proficiency in tools related to SEO analysis, keyword research, and performance tracking.
• Familiarity with conversion optimization techniques that drive user engagement and sales.
• Solid understanding of metadata implementation for various types of content.
• Experience working with search engines' algorithms and ranking factors.
• Knowledge of HTML, CSS, and JavaScript is highly desirable for addressing technical challenges.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong communication skills to collaborate effectively with team members across departments.

Nice-to-haves

• Experience in social listening
• Ability to optimize email marketing campaigns
• Experience with social media platforms like Facebook, Tik Tok, Instagram, Snapchat, YouTube.