SEO Specialist

$51,821 - $55,362/Yr

Life Insurance Marketing - Orlando, FL

Part-time,Full-time - Entry Level

Remote - Orlando, FL

About the position

The Part-Time SEO Specialist at High Net Worth Media will be responsible for optimizing and enhancing clients' online visibility through effective SEO strategies. This role involves conducting keyword research, implementing on-page and technical SEO, managing off-page initiatives, and analyzing performance metrics to drive measurable growth for home services businesses. The ideal candidate will work remotely with occasional travel to client sites, collaborating closely with the content marketing team and clients to achieve their business goals.

Responsibilities

• Conduct comprehensive keyword research using industry tools to identify high-value opportunities for client websites.
• Develop and execute on-page SEO strategies, including optimizing meta tags, headers, URLs, and content to improve rankings and click-through rates.
• Perform regular technical SEO audits to ensure that client sites are crawlable, indexable, and optimized for mobile performance.
• Collaborate with the content marketing team to create and optimize high-quality, engaging, and conversion-focused content aligned with SEO best practices.
• Manage off-page SEO initiatives, including link-building strategies that align with ethical, white-hat SEO practices.
• Monitor and analyze performance metrics using various tools, making data-driven decisions to optimize campaigns and report progress.
• Conduct competitor analysis to identify new opportunities and refine SEO strategies.
• Implement local SEO strategies for clients, optimizing Google My Business listings and targeting local keywords.
• Stay up-to-date with search engine algorithm changes and industry trends to continuously refine and improve SEO strategies.
• Communicate effectively with clients and internal teams, providing clear explanations of SEO performance and recommendations.

Requirements

• Proven experience as an SEO Specialist, preferably within a performance marketing or digital marketing agency setting.
• Strong understanding of SEO tools and software such as Ahrefs, SEMrush, Moz, Screaming Frog, Sitebulb, Google Analytics, Google Search Console, SpyFu, and Google Keyword Planner.
• Proficiency in conducting keyword research and implementing on-page SEO strategies.
• Experience with technical SEO, including site audits, mobile optimization, and understanding site architecture.
• Strong ability to interpret and analyze data to make informed decisions that drive SEO performance.
• Familiarity with HTML/CSS for making basic adjustments and collaborating effectively with web developers.
• Excellent communication skills to explain SEO strategies and results to clients in simple terms.
• Experience with local SEO strategies, particularly for home services businesses.

Nice-to-haves

• Experience in performance marketing for home services businesses.
• Familiarity with advanced SEO tools and analytics platforms.

Benefits

• Flexible Remote Work Environment
• Professional Growth Opportunities
• Collaborative and Supportive Team
• Travel Perks