SEO Specialist

Quanterix

Full-time - Mid Level

Transit and Ground Passenger Transportation

About the position

Quanterix is seeking an experienced SEO Digital and Ads Specialist to enhance its marketing efforts. This role focuses on developing and executing SEO strategies, managing PPC campaigns, and analyzing performance metrics to drive traffic and engagement. The ideal candidate will leverage their expertise in SEO and digital marketing to support the company's mission of advancing precision health through innovative biomarker analysis.

Responsibilities

• Develop and execute effective SEO strategies to improve organic search rankings and drive organic traffic.
• Conduct keyword research to guide content teams and inform content strategy.
• Optimize website content, meta tags, images, and links for SEO.
• Perform ongoing keyword discovery, expansion, and optimization.
• Plan, create, and manage PPC campaigns across various digital channels (Google Ads, Bing Ads, social media platforms).
• Conduct A/B testing to optimize ad performance and improve ROI.
• Analyze ad performance and create detailed reports on campaign effectiveness.
• Utilize tools such as Google Analytics, SEMrush and others to track, report, and analyze website analytics, PPC initiatives, and SEO campaigns.
• Provide actionable insights based on data to optimize ongoing and future campaigns.
• Work closely with the content team to ensure SEO best practices are integrated into content creation.
• Collaborate with web developers to ensure SEO best practices are properly implemented on newly developed code.
• Assist with making small website changes and updates as necessary.
• Partner with the broader marketing team to align SEO and advertising efforts with overall marketing strategies.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in SEO and/or digital marketing.

Nice-to-haves

• Local to Boston, MA
• Proven experience managing PPC campaigns across Google Ads and social media platforms highly preferred
• Experience in the healthcare or biotech industry.
• Knowledge of HTML/CSS and website administration.
• Strong knowledge of WordPress.
• Certification in Google Analytics (G4), Google Ads, or similar.

Benefits

• Competitive compensation
• 401k plan with employer match
• Health, dental, and vision benefits for employees and their dependents
• Unlimited vacation policy for exempt employees
• Generous PTO policy for non-exempt employees
• Equity and employee stock purchase plan
• Performance bonus
• 1:1 financial counseling/planning
• Tuition Assistance
• Free onsite fitness center
• Free snacks and drinks onsite