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SEO Specialist
$41,600 - $72,800/Yr
Bob's Sports Chalet - Burlington, CT
posted 2 months ago
Part-time,Full-time - Mid Level
Remote - Burlington, CT
About the position
We are seeking a detail-oriented and analytical SEO Specialist to join our team. The ideal candidate will be responsible for optimizing our website and content to improve visibility in search engine results, driving organic traffic, and enhancing overall online presence. This role requires a deep understanding of search engine algorithms, keyword research, and conversion optimization strategies.
Responsibilities
- Conduct comprehensive keyword research to identify opportunities for content creation and optimization.
- Develop and implement effective SEO strategies to improve website rankings on search engines.
- Monitor and analyze website performance using tools such as Google Analytics.
- Collaborate with content creators to ensure SEO best practices are integrated into all web content.
- Optimize website structure, metadata, and on-page elements including titles, headings, and images.
- Stay updated with the latest trends in SEO, search engine algorithms, and industry best practices.
- Perform technical SEO audits to identify issues affecting site performance.
- Utilize conversion optimization techniques to enhance user experience and increase lead generation.
- Create detailed reports on SEO performance metrics and present findings to stakeholders.
Requirements
- Proficiency in Search Engine Marketing (SEM) techniques.
- Strong understanding of web technologies including HTML, CSS, and JavaScript.
- Experience with Google tools such as Google Analytics, Google Search Console, and Google Ads.
- Familiarity with software for content creation and editing.
- Excellent research skills to stay ahead of industry trends and competitor strategies.
- Ability to analyze data effectively to inform decision-making processes.
- Strong communication skills for collaborating with team members across various departments.
- A proactive approach to problem-solving with a focus on achieving measurable results.
Benefits
- Health insurance
- Dental insurance
- 401(k)
- Vision insurance
- Employee discount
- Flexible schedule
